Bongo
Market Segment
Mass Market
Core Business Apparel
Core Business Apparel
Bongo Financial Report 2018
Iconix Brand Group, Inc. Financial Report
Income Statement Trend
Total Revenue
It includes the overall revenue of the company, considering not only the sales of finished goods, but all of the sources of the company income.
Operating Margin
Also known as ROS - Return on Sales, it measures the percentage of sales revenue that gets 'returned' to the company as net profits after all the related costs of the activity are deducted. The figure is about the latest fiscal year available.
Net Profitability
It's a measure of a company's overall profitability, i.e. how much of its sales are converting to profit. The value given is the amount of sales needed to generate one currency unit of post tax profit. Negative values mean that the company has a negative level of post tax profit. The figure is about the latest fiscal year available.
Profit Ratio
It's a key measure of success. The profit ratio measures the amount of profit generated by each single currency unit of sales. The figure is about the latest fiscal year available.
Income Statement Highlights
| in Millions of USD | 2013 | 2012 | Δ 2013/2012 | 2011 | Δ 2012/2011 | 2010 | Δ 2011/2010 | CAGR |
|---|---|---|---|---|---|---|---|---|
| Total Revenue | ||||||||
| Gross Profit | ||||||||
| Operating Income | ||||||||
| Net Income |
Balance Sheet Highlights
| in Millions of USD | 2013 | 2012 | Δ 2013/2012 | 2011 | Δ 2012/2011 | 2010 | Δ 2011/2010 | CAGR |
|---|---|---|---|---|---|---|---|---|
| Current Assets | ||||||||
| Total Assets | ||||||||
| Current Liabilities | ||||||||
| Equity |
Iconix Brand Group, Inc. Annual Report
Official Websites
Bongo website
Bongo ecommerce
Brand doesn't have an official ecommerce
Official Social Media
Brand Description
Establishment
Year
1982
City
n.a.
Country
United States
Founder
n.a.
Designer
Team of designers
Profile
Bongo was established in 1982 and quickly became one of the hottest denim brands in the juniors market. The Bongo girl is flirtatious, bubbly and spontaneous. She is confident in her own skin and not afraid to flaunt her curves. She embraces pop culture as a window into the bigger world. She sees young Hollywood stars and musical artists as an extension of her personal network of friends and strives to emulate the “IT” girl.
Bongo carries a diverse line of juniors, girls and plus size apparel, footwear, cold weather accessories, handbags, jewelry, watches and swimwear and is exclusively available at Sears and Kmart.
Bongo Jeans the hottest fit since 1982.
Business Strategy
Core Business
Apparel
Target
Women
Product Categories
Accessories
Apparel
Bags
Denim
Shoes
Iconix Brand Group, Inc. profile
Telephone
+1 212 730 0030
Fax +1 212 391 2057
Date of foundation 1978
Type of Company Listed
Fax +1 212 391 2057
Date of foundation 1978
Type of Company Listed
Headquarters
Ownership (Top Shareholders)
Iconix Brand Group, Inc. Brands
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