Bo.Bô
Accessories / Apparel / Bags / Jewelry / Shoes
Created in 2006, Bo.Bô is currently one of the greatest and most desired luxury brands in Brazil. It’s main market focus is young women which exude confidence and have a unique point of view. Bo.Bô...
Created in 2006, Bo.Bô is currently one of the greatest and most desired luxury brands in Brazil. It’s main market focus is young women which exude confidence and have a unique point of view. Bo.Bô develops and sells high-end quality products in leather, silk, chamois, crochets, knits and lace with embroidered details. It’s wide range of products involve shoes, accessories, women’s apparel and fragrances that one can purchase in any of Bo.Bô‘s more than 40 stores all over Brazil. The term "Bo.Bô" comprises two expressions: Bourgeois, that represents successful cosmopolitan professionals, whose natural habitats are intellectual activities and culture; Bohême that means freedom of spirit, modern visions, progressive attitude and the humanitarianism, which drives them to be engaged in social causes.Brand Details
Brand Strategy
Market segment
Premium
Core business
Apparel
Targets
Women
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