Company Björn Borg AB
Country Sweden
Email info@bjornborg.com
Telephone +46 (0)8 506 33 700
Market Segment Mass Market
Core Business Underwear & Lingerie

Björn Borg Financial Report 2018

 

Income Statement Trend

Net Sales

It represents the brand's turnover from the sales of finished goods through all of the distribution channels - retail, wholesale and e-commerce, after the deduction of returns, allowances for damaged or missing goods and any discounts allowed.

Operating Margin

Also known as ROS - Return on Sales, it measures the percentage of sales revenue that gets 'returned' to the company as net profits after all the related costs of the activity are deducted. The figure is about the latest fiscal year available.

Income Statement Highlights

in Millions of SEK20142013Δ
2014/2013
2012Δ
2013/2012
2011Δ
2012/2011
CAGR
Net Sales        
Operating Income        
 

Björn Borg AB Financial Report

Income Statement Trend

Total Revenue

It includes the overall revenue of the company, considering not only the sales of finished goods, but all of the sources of the company income.

Operating Margin

Also known as ROS - Return on Sales, it measures the percentage of sales revenue that gets 'returned' to the company as net profits after all the related costs of the activity are deducted. The figure is about the latest fiscal year available.

Net Profitability

It's a measure of a company's overall profitability, i.e. how much of its sales are converting to profit. The value given is the amount of sales needed to generate one currency unit of post tax profit. Negative values mean that the company has a negative level of post tax profit. The figure is about the latest fiscal year available.

Profit Ratio

It's a key measure of success. The profit ratio measures the amount of profit generated by each single currency unit of sales. The figure is about the latest fiscal year available.

Income Statement Highlights

in Millions of SEK20142013Δ
2014/2013
2012Δ
2013/2012
2011Δ
2012/2011
CAGR
Total Revenue        
Cost of Sales        
Gross Profit        
Operating Income        
Net Income        

Balance Sheet Highlights

in Millions of SEK20142013Δ
2014/2013
2012Δ
2013/2012
2011Δ
2012/2011
CAGR
Current Assets        
Total Assets        
Current Liabilities        
Equity        

Official Websites

Björn Borg website
Björn Borg ecommerce

Official Social Media

Brand Description

Establishment

Year
1984
City
Stockholm
Country
Sweden

Founder

Björn Borg

Designer

Team of designers

Profile

Björn Borg is a Swedish group that owns and develops the Björn Borg brand. Fashion underwear is the core business and largest product area. Björn Borg also offer sportswear and fragrances as well as footwear, bags & luggage and eyewear through licensees. Björn Borg is currently represented in around 30 markets, the largest of which are the Netherlands and Sweden.

Business Strategy

Market Positioning

Mass Market

Core Business

Underwear & Lingerie

Target

Men
Women
Kids

Product Categories

Accessories
Active Wear
Apparel
Bags
Fragrance
Shoes
Underwear & Lingerie
 

Björn Borg AB profile

Name Björn Borg AB
Website corporate.bjornborg.com/
Country Sweden
VAT Number n.a.
Telephone +46 (0)8 506 33 700
Fax +46 (0)8 506 33 701
Date of foundation 2004
Type of Company Listed

Headquarters

Tulegatan 11, 113 53 - Stockholm

Ownership (Top Shareholders)

Björn Borg AB doesn't provide the information on its shareholders.

Björn Borg AB Brands

Björn Borg Marketing Research

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38 pages
 

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