Last fiscal year ended on December 31, 2019
It represents the brand's turnover from the sales of finished goods through all of the distribution channels - retail, wholesale and e-commerce, after the deduction of returns, allowances for damaged or missing goods and any discounts allowed.
Also known as ROS - Return on Sales, it measures the percentage of sales revenue that gets 'returned' to the company as net profits after all the related costs of the activity are deducted. The figure is about the latest fiscal year available.
|in Millions of EUR||2019||CAGR|
The essence of all our shoe models is the original BIRKENSTOCK footbed, which is inspired by the natural imprint of a foot in the sand and feels just like walking barefoot. Its anatomical shape ideally supports the natural walking action of your foot. Your feet, joints and back are protected. At the same time, your foot and leg muscles are exercised, and your health and well-being benefit as a result.