It represents the brand's turnover from the sales of finished goods through all of the distribution channels - retail, wholesale and e-commerce, after the deduction of returns, allowances for damaged or missing goods and any discounts allowed.
Also known as ROS - Return on Sales, it measures the percentage of sales revenue that gets 'returned' to the company as net profits after all the related costs of the activity are deducted. The figure is about the latest fiscal year available.
It's a measure of a company's overall profitability, i.e. how much of its sales are converting to profit. The value given is the amount of sales needed to generate one currency unit of post tax profit. Negative values mean that the company has a negative level of post tax profit. The figure is about the latest fiscal year available.
It's a key measure of success. The profit ratio measures the amount of profit generated by each single currency unit of sales. The figure is about the latest fiscal year available.
Brand doesn't have an official ecommerce
The Biopoint brand debuted in 1954 with a cream balm that quickly turned into a real success so that only the following year Biopoint products come in perfume and make themselves known as professional products for hair care. In a short time the brand Biopoint develops treatment plans for each type of hair primarily focused on the anti loss treatment still regarded as the most effective treatments in the industry. Today Biopoint offers a very wide variety of products for hair care and skin care and is also specializing in make up.
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