Bio Oil
Body Care / Skin Care
Bio‑Oil is a specialist skincare oil that helps improve the appearance of scars, stretch marks and uneven skin tone. It is also effective for aging and dehydrated skin. Bio‑Oil has won 135 skincare...
Bio‑Oil is a specialist skincare oil that helps improve the appearance of scars, stretch marks and uneven skin tone. It is also effective for aging and dehydrated skin. Bio‑Oil has won 135 skincare awards and has become the No.1 selling scar and stretch mark product in 16 countries since its global launch in 2002. The Bio‑Oil formulation is a combination of plant extracts and vitamins suspended in an oil base. It contains the breakthrough ingredient PurCellin Oil™, which changes the formulation’s overall consistency, making it light and non-greasy. This ensures that the goodness contained in the vitamins and plant extracts is easily absorbed.Brand Details
Brand Strategy
Market segment
Mass Market
Core business
Beauty
Targets
Women
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