Company Billabong International, Ltd.
Country Australia
Telephone +61 7 5589 98 99
Market Segment Mass Market
Core Business Apparel

Billabong Financial Report


Billabong International, Ltd. Financial Report 2021

Income Statement Trend

Total Revenue

It includes the overall revenue of the company, considering not only the sales of finished goods, but all of the sources of the company income.

Operating Margin

Also known as ROS - Return on Sales, it measures the percentage of sales revenue that gets 'returned' to the company as net profits after all the related costs of the activity are deducted. The figure is about the latest fiscal year available.

Net Profitability

It's a measure of a company's overall profitability, i.e. how much of its sales are converting to profit. The value given is the amount of sales needed to generate one currency unit of post tax profit. Negative values mean that the company has a negative level of post tax profit. The figure is about the latest fiscal year available.

Profit Ratio

It's a key measure of success. The profit ratio measures the amount of profit generated by each single currency unit of sales. The figure is about the latest fiscal year available.

Income Statement Highlights

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Balance Sheet Highlights

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Official Websites

Billabong website
Billabong ecommerce

Official Social Media

Brand Description


Burleigh Heads


Gordon Merchant
Rena Merchant


Team of designers


In 1973 Gordon and Rena Merchant began producing handmade boardshorts under their flat overlooking his beloved Burleigh. They were tough as teak, able to withstand not only the elements, but also able to absorb the sort of punishment that local juniors Guy Omerod and Rabbit Bartholomew would put those first issued |trunks through. From those humble beginnings, Billabong was born.
Gordon buried himself in his North Burleigh factory for the next few years and Billabong gradually made ground on the more established labels. His no frills, practical approach to boardshort manufacturing paid dividends, as Billabong grew steadily until his little homespun factory literally burst at the seams.
It was out to West Burleigh, a modern factory and warehouse and much more work for Gordon and Rena. Sure a lot of low pressure systems, plus the waves they generated, passed by the coast during those years, but Gordon's Kombi stayed put.
It became obvious to the Australian Surfing Industry that here was a man, driven by the desire to produce the highest quality, best cut boardshort on the market, and by the early 80's Billabong had achieved it's primary objective.

During the 80's Billabong went International, firstly exporting to California, Japan, New Zealand and Europe and then finally licensing, but only after each international licensee had achieved Gordon's benchmark of dedication, honesty and prudent business savvy.
Gordon surrounded himself with some of the finest minds in the industry, both in Australia and abroad, who helped steer the good ship Billabong on a course which would take Billabong to the helm of the world surfing.||In the water, surfers of the calibre of Joe Engel, Mark Occhilupo, Luke Egan, Wayne Bartholomew, Munga Barry, Shane Dorian, Taj Burrows, Sunny Garcia and the late Ronnie Burns have given Billabong international credibility, not to mention Worldwide exposure.

As we entered the 90's, Billabong had well and truly assumed #1 status in Australian waters and had further consolidated on the International scene. Of course, very few people even realised that Gordon Merchant had such a hands-on role in designing, marketing and sales, but having an intimate understanding of the fickle nature of the garments industry, Gordon knows that every label lives and dies by each seasons range.
On it's 25th Anniversary in 1998, Billabong moved into the new premises at 1 Billabong Place, Burleigh Heads, featuring a state of the art new factory. One feature of the new complex is the Polynesian style Retail Showroom, that stands proudly at the forefront of the factory, displaying the largest range of Billabong product anywhere in the world.

Billabong is involved in many promotions, but one thing that underpins the respect the company enjoys in the marketplace, is Billabong's commitment to pro boardsports and its team riders. Billabong sponsors many events around the world, with a heavy emphasis on Junior athlete development, but the Jewels in the Crown are The Billabong Pro contests held in Teahupoo - Tahiti, Jeffreys Bay - South Africa, Mundaka - Spain and the Pipeline Masters in Hawaii.

Business Strategy

Market Positioning

Mass Market

Core Business




Product Categories

Active Wear

Billabong International, Ltd. profile

Name Billabong International, Ltd.
Country Australia
VAT Number 17 084 923 946
Telephone +61 7 5589 9899
Fax +61 7 5589 9800
Date of foundation 1973
Type of Company Listed


1 Billabong Place PO Box 283 4220 Burleigh Heads - Queensland

Ownership (Top Shareholders)

National Nominees Limited: 19.30%
J P Morgan Nominees Australia Limited: 17.00%
Gordon Merchant: 14.87%
HSBC Custody Nominees (Australia) Limited: 13.42%
Citicorp Nominees Pty Limited <Colonial First State Inv A/C>: 5.26%
Citicorp Nominees Pty Limited: 3.77%
J P Morgan Nominees Australia Limited <Cash Income A/C>: 2.77%
RBC Dexia Investor Services Australia Nominees Pty Limited Colette Paul: 1.23%
Colette Paul: 1.17%
Cogent Nominees Pty Limited: 1.15%
Queensland Investment Corporation: 1.01%

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