It represents the brand's turnover from the sales of finished goods through all of the distribution channels - retail, wholesale and e-commerce, after the deduction of returns, allowances for damaged or missing goods and any discounts allowed.
Also known as ROS - Return on Sales, it measures the percentage of sales revenue that gets 'returned' to the company as net profits after all the related costs of the activity are deducted. The figure is about the latest fiscal year available.
Bik Bok was started by two Norwegians in 1973. Their intention was to create a fashion jeans brand for young girls. Bik Bok quickly became a popular brand, and was sold in many stores throughout Norway and Sweden. Soon after, Bik Bok had created an entire collection, and in 1978 Bik Bok opened its first store in Oslo.
Bik Bok has always wanted to be a store that takes the desires of its customers seriously. Bik Bok has always had the same customers – girls – and has changed in accordance with their wishes. This is why Bik Bok has succeeded, and today we have 160 stores across Norway, Sweden, Finland, Denmark and Latvia.