Company Boyner Group
Country Turkey
Email n.a.
Telephone +90 212 335 65 00
Market Segment Premium
Core Business Apparel

Beymen Financial Report 2018

 

Income Statement Trend

Net Sales

It represents the brand's turnover from the sales of finished goods through all of the distribution channels - retail, wholesale and e-commerce, after the deduction of returns, allowances for damaged or missing goods and any discounts allowed.

Operating Margin

Boyner Group doesn't provide the Operating Margin figure for Beymen.

Also known as ROS - Return on Sales, it measures the percentage of sales revenue that gets 'returned' to the company as net profits after all the related costs of the activity are deducted. The figure is about the latest fiscal year available.

Income Statement Highlights

in Millions of TRY20142013Δ
2014/2013
2012Δ
2013/2012
CAGR
Net Sales      
 

Boyner Group Financial Report

Income Statement Trend

Total Revenue

It includes the overall revenue of the company, considering not only the sales of finished goods, but all of the sources of the company income.

Operating Margin

Also known as ROS - Return on Sales, it measures the percentage of sales revenue that gets 'returned' to the company as net profits after all the related costs of the activity are deducted. The figure is about the latest fiscal year available.

Net Profitability

It's a measure of a company's overall profitability, i.e. how much of its sales are converting to profit. The value given is the amount of sales needed to generate one currency unit of post tax profit. Negative values mean that the company has a negative level of post tax profit. The figure is about the latest fiscal year available.

Profit Ratio

It's a key measure of success. The profit ratio measures the amount of profit generated by each single currency unit of sales. The figure is about the latest fiscal year available.

Income Statement Highlights

in Millions of TRY20142013Δ
2014/2013
2012Δ
2013/2012
2011Δ
2012/2011
CAGR
Total Revenue        
Cost of Sales        
Gross Profit        
Operating Income        
Net Income        

Balance Sheet Highlights

in Millions of TRY20142013Δ
2014/2013
2012Δ
2013/2012
2011Δ
2012/2011
CAGR
Current Assets        
Total Assets        
Current Liabilities        
Equity        

Official Websites

Beymen website
Beymen ecommerce

Official Social Media

Brand Description

Establishment

Year
1971
City
Istanbul
Country
Turkey

Founder

Boyner Family

Designer

Unknown

Profile

In the late 60's,the younger generation representative of the Boyner Family, where textiles was a two hundred year old family tradition, set out to offer brand new products and put his stamp on the clothing industry. His goal was to realise what did not yet exist in Turkey. He therefore started preparations for moving into the ready to wear industry.
Following lengthy research, Osman Boyner sowed the first seeds of Beymen in collaboration with his fashion designer friend Kerim Kerimol and Italian fashion house owner Silvano Corsini. The first store where Beymen garments were sold under the Beymen label was opened in Şişli, Istanbul. Following the huge interest in the men’s collection, the women’s collection and later, in 1985, the Beymen Club collection, bringing a breath of fresh air to casual wear, were added.
By July 2005, Beymen became a leader in Turkey in its field. Beymen presently serves 2.5 million customers annually with 33 stores on premises covering 34,000 m2. Combining the power of creative thinking with superior quality, Beymen offers hundreds of world brands along with its own collection to its customers under the same roof.
In 1992, Beymen launched the “Academia New Talent Contest”, with a view to introducing new names to the Turkish fashion world and providing opportunities for young people. The collections of 25 designers who received awards in the contests organised in five consecutive years were put on sale at the Academia stands in Beymen stores signed by their creators. Designers like İdil Tarzi, Yeşim Chambrey, Alev Ciliv and Arzu Kaprol introduced to the public through Beymen’s Academia have each become a ‘brand’ in their own right.
One other first of a kind Beymen initiative launched in Turkey was the “Megastore”. Opening its first store with this concept in Ankara, Beymen took a bold step in early 1994 and opened a 5,200 square metre ‘megastore’ in Istanbul, Etiler, Akmerkez. This was followed by “megastores” Başkent Beymen, Mersin Beymen and Suadiye Beymen “megastores” whereby a store concept competing at world standards was launched.
With its Istanbul-Nişantaşı store it opened on 12 November 2003, Beymen introduced the “exclusive retail” concept to Turkey. This was a ‘first of a kind’ initiative spreading on 7 floors on 3,500 square metres with 93 employees. Beymen opened the “Brasserie” restaurant on the ground floor of this store. The restaurant soon became the trendiest meeting and life centre of Istanbulites.
With its 4,700 square metre store that was opened at Istinye Park on 19 September 2007, Beymen introduced more than 40 brands making their first appearance in the Turkish market as well as the world’s renowned brands. Serving with 145 employees between 10.00-22.00 including Sundays, Beymen IstinyePark became a “trendsetter” in store management.

Business Strategy

Market Positioning

Premium

Core Business

Apparel

Target

Men
Women

Product Categories

Accessories
Apparel
Bags
Denim
Fragrance
Jewelry
Swimwear
Underwear & Lingerie
 

Boyner Group profile

Name Boyner Group
Website boynergrup.com/
Country Turkey
VAT Number n.a.
Telephone +90 212 366 89 00
Fax +90 212 345 09 20
Date of foundation 1981
Type of Company Listed

Headquarters

Eski Büyükdere Cad. Park Plaza No 22 Kat 15-16 Maslak – İstanbul

Ownership (Top Shareholders)

Boyner Group doesn't provide the information on its shareholders.

Boyner Group Brands

Beymen Latest News

Beyman has opened new stores in Turkey
Turkey opened in six different locations Beymen and Beymen Club stores were designed by YOO Architecture.
In the last quarter of 2019 and in 2020, Metropol Istanbul Mall, Istanbul Airport, Adana 01 plays Mall, Mersin Marina Valley Istanbul shopping mall and Izmir Hilltown Shopping Center, including six different locations opened Beymen and projects of Beymen Club stores in Turkey, by YOO Architecture It was performed.
 

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