Benefit
Make-up / Skin Care
Benefit Cosmetics LLC produces various cosmetics for women. It offers makeup products, such as concealers, primers, and foundation products; illuminators for eyes; brows for cheeks and lips; access...
Benefit Cosmetics LLC produces various cosmetics for women. It offers makeup products, such as concealers, primers, and foundation products; illuminators for eyes; brows for cheeks and lips; accessories, including makeup brushes and tools; and beauty kits. The company also provides skincare products, which include cleansers, moisturizers, eye care products, and specialists; and various fragrances and gifts. It offers its products online; and through a network of retail stores in the United Kingdom, the United States, Mexico, Hong Kong, and Australia, as well as through resellers internationally. Benefit Cosmetics LLC was formerly known as The Face Place and changed its name to Benefit Cosmetics LLC in 1990. The company was founded in 1976 and is based in San Francisco, California. As of September 14, 1999, Benefit Cosmetics LLC is a subsidiary of LVMH Moet Hennessy Louis Vuitton.Brand Details
Founder
Jane Ford
Brand Strategy
Market segment
Value for Money
Core business
Beauty
Targets
Women
Benefit Latest News
Benefit Launches New Pop-Up in London
Benefit Cosmetics has opened a new pop-up at Noho Showrooms in London, Club Bounce, created to commemorate the release of BADgal Bounce Mascara.
Benefit Cosmetics Opens a Pop-Up Coffee Shop
Benefit Cosmetics unveiled a pop-up coffee shop with the tech brand Preface by refurbishing the Preface Coffee & Wine located in Central Hong Kong into a 'Pore-tential Arcade Coffee Shop,' specializing in gaming.
Benefit Financial Report
Last fiscal year ended on December 31, 2022