Company Bella Freud, Ltd.
Country United Kingdom
Email n.a.
Telephone +44 020 89 69 25 18
Market Segment Premium
Core Business Apparel

Bella Freud Financial Report 2018

 

Income Statement Trend

Net Sales

It represents the brand's turnover from the sales of finished goods through all of the distribution channels - retail, wholesale and e-commerce, after the deduction of returns, allowances for damaged or missing goods and any discounts allowed.

Operating Margin

Also known as ROS - Return on Sales, it measures the percentage of sales revenue that gets 'returned' to the company as net profits after all the related costs of the activity are deducted. The figure is about the latest fiscal year available.

Income Statement Highlights

 

Bella Freud, Ltd. Financial Report

Income Statement Trend

Total Revenue

It includes the overall revenue of the company, considering not only the sales of finished goods, but all of the sources of the company income.

Operating Margin

Also known as ROS - Return on Sales, it measures the percentage of sales revenue that gets 'returned' to the company as net profits after all the related costs of the activity are deducted. The figure is about the latest fiscal year available.

Net Profitability

It's a measure of a company's overall profitability, i.e. how much of its sales are converting to profit. The value given is the amount of sales needed to generate one currency unit of post tax profit. Negative values mean that the company has a negative level of post tax profit. The figure is about the latest fiscal year available.

Profit Ratio

It's a key measure of success. The profit ratio measures the amount of profit generated by each single currency unit of sales. The figure is about the latest fiscal year available.

Income Statement Highlights

Balance Sheet Highlights

Official Websites

Bella Freud website
Bella Freud ecommerce

Brand doesn't have an official ecommerce

Official Social Media

Brand Description

Establishment

Year
1989
City
London
Country
United Kingdom

Founder

Bella Freud
James Lyttleton Fox

Head Designer

Bella Freud
1989 - Present

Profile

It was in 1989 that London-born Bella Freud decided the time was right to launch her own label—a move many thought was foolhardy—with Britain in the midst of recession. Freud presented her first collection for fall/winter 1991 in March 1990, which consisted of tailored knitwear and accessories. Her "violin case" bags, typical of her slightly quirky style, were photographed by Vogue magazine in New York. The following season the designer added tailored pieces to the collection which were manufactured for her in Italy. Knitwear continued to play an important role in Freud's collections and became a Freudian hallmark, along with the bags and shoes which made up the total Freud look.

Business Strategy

Market Positioning

Premium

Core Business

Apparel

Target

Men
Women

Product Categories

Apparel
Bags
Shoes
 

Bella Freud, Ltd. profile

Name Bella Freud, Ltd.
Website bellafreud.co.uk
Country United Kingdom
VAT Number n.a.
Telephone +44 020 89 69 25 18
Fax n.a.
Date of foundation 1990
Type of Company Private

Headquarters

275 Kensal Road London W10 5DB

Ownership (Top Shareholders)

Bella Freud: 70%
Peter Dubens: 30%

Bella Freud, Ltd. Brands

 

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