Bella Freud
Market Segment
Premium
Core Business Apparel
Core Business Apparel
Bella Freud Financial Report 2018
Income Statement Trend
Net Sales
It represents the brand's turnover from the sales of finished goods through all of the distribution channels - retail, wholesale and e-commerce, after the deduction of returns, allowances for damaged or missing goods and any discounts allowed.
Operating Margin
Also known as ROS - Return on Sales, it measures the percentage of sales revenue that gets 'returned' to the company as net profits after all the related costs of the activity are deducted. The figure is about the latest fiscal year available.
Income Statement Highlights
Bella Freud, Ltd. Financial Report
Income Statement Trend
Total Revenue
It includes the overall revenue of the company, considering not only the sales of finished goods, but all of the sources of the company income.
Operating Margin
Also known as ROS - Return on Sales, it measures the percentage of sales revenue that gets 'returned' to the company as net profits after all the related costs of the activity are deducted. The figure is about the latest fiscal year available.
Net Profitability
It's a measure of a company's overall profitability, i.e. how much of its sales are converting to profit. The value given is the amount of sales needed to generate one currency unit of post tax profit. Negative values mean that the company has a negative level of post tax profit. The figure is about the latest fiscal year available.
Profit Ratio
It's a key measure of success. The profit ratio measures the amount of profit generated by each single currency unit of sales. The figure is about the latest fiscal year available.
Income Statement Highlights
Balance Sheet Highlights
Official Websites
Bella Freud website
Bella Freud ecommerce
Brand doesn't have an official ecommerce
Official Social Media
Brand Description
Establishment
Year
1989
City
London
Country
United Kingdom
Founder
Bella Freud
James Lyttleton Fox
Head Designer
Bella Freud
1989 - Present
Profile
It was in 1989 that London-born Bella Freud decided the time was right to launch her own label—a move many thought was foolhardy—with Britain in the midst of recession. Freud presented her first collection for fall/winter 1991 in March 1990, which consisted of tailored knitwear and accessories. Her "violin case" bags, typical of her slightly quirky style, were photographed by Vogue magazine in New York. The following season the designer added tailored pieces to the collection which were manufactured for her in Italy. Knitwear continued to play an important role in Freud's collections and became a Freudian hallmark, along with the bags and shoes which made up the total Freud look.
Business Strategy
Core Business
Apparel
Target
Men
Women
Product Categories
Apparel
Bags
Shoes
Bella Freud, Ltd. profile
Telephone
+44 020 89 69 25 18
Fax n.a.
Date of foundation 1990
Type of Company Private
Fax n.a.
Date of foundation 1990
Type of Company Private
Headquarters
Ownership (Top Shareholders)
Bella Freud, Ltd. Brands
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