BECCA
Make-up / Skin Care / Sun Care
Rebecca Morrice Williams started her career as a makeup artist in Perth, Western Australia. Frustrated by her own inability to find the perfect foundation, one that would look natural, conceal blem...
Rebecca Morrice Williams started her career as a makeup artist in Perth, Western Australia. Frustrated by her own inability to find the perfect foundation, one that would look natural, conceal blemishes, feel weightless on the skin and stay fresh all day, she set out to create it herself. After 6 years of scientific research and development, Rebecca's passion and persistence has resulted in the ultimate range of skin-perfecting products that make it possible for all women to experience the pleasure of a flawless and radiant complexion. The BECCA line has evolved to delight the most demanding makeup artists globally, excited the most respected beauty editors, and met the needs of the busiest modern women around the world.Brand Details
Founder
Rebecca Morrice Williams
Brand Strategy
Market segment
Prestige
Core business
Beauty
Targets
Women
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