It represents the brand's turnover from the sales of finished goods through all of the distribution channels - retail, wholesale and e-commerce, after the deduction of returns, allowances for damaged or missing goods and any discounts allowed.
Also known as ROS - Return on Sales, it measures the percentage of sales revenue that gets 'returned' to the company as net profits after all the related costs of the activity are deducted. The figure is about the latest fiscal year available.
Beauty For Real is a cosmetics line dedicated to real women, to help enhance their unique, natural beauty. These innovative, gentle products are formulated with quality ingredients and have a unique light-up system. At the push of a button, glosses, mascara and nail polishes all illuminate, to give you precise on-the-go control over application. With the best in the biz, Beauty For Real has 20+ years of experience in beauty, fashion and product development. The team behind Beauty For Real has worked for high-profile fashion and beauty magazines along with iconic models and celebrities. This has allowed them to combine knowledge and firsthand experience in creating a quality brand.