BCBGeneration is a lifestyle brand inspired by the youthful spirit and creative sensibility of today’s quirky girl. A sister brand of BCBGMAXAZRIA
In August 2017 Marquee Brands LLC announced that it has acquired the entire portfolio of brands from BCBG Max Azria Global Holdings, LLC including the BCBGMAXAZRIA, BCBGeneration and Herve Leger brands.
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