Bayco
Accessories / Jewelry
Jewelry for kings and queens is one way to explain the business model of Bayco. This is, of course, a metaphorical conception of Bayco’s audience; the modern idea of royalty has grown to include ev...
Jewelry for kings and queens is one way to explain the business model of Bayco. This is, of course, a metaphorical conception of Bayco’s audience; the modern idea of royalty has grown to include everyone who hungers luxury and who understands the intricate labor and savoir‐faire that goes into every Bayco piece. The sophistication once enjoyed only by half a dozen people in each country has spread to a more generalized—but still rarefied—luxury‐loving elite. Though Bayco is a relatively new name in the world of precious gems, the expertise and passion it brings to the field is generations old. The family saga began with Amir Hadjibay, a young man with an entrepreneurial fervor. Traveling between Iran and India, he began to develop an interest in precious gemstones, trading them for elaborately woven Persian rugs. Soon he began to visit India’s regal maharajahs, leaving with bits and pieces of their legendary jewelry collections—show-stopping diamonds, carved emeralds and fiery rubies, among other gems. After Amir moved to Italy in 1957, he used his considerable gemstone experience and contacts in jewel capitals around the world to take advantage of Italy’s postwar taste for gems and position as a trade hub. A little over twenty-five years later, Amir’s sons Moris and Giacomo teamed up in New York, working together as co-CEOs at Bayco. It didn’t take long for the two brothers to find success; they had years of individual and collective experience, gorgeous stones in their collection, and an exceptionally jewel-centric family history. It was a simple step to create their own designs, populating them with the cherished gems they knew so well. There would be no mass production; the Hadjibay brothers decided from the beginning that they would create only one-of-a-kind pieces, the better to devote their resources to the greater glory of the exquisite stones they wanted to showcase. The family bonds persist into the next generation, as Moris’s son Marco recently joined the company, bringing a youthful enthusiasm, vigor, and commitment to the future. Bayco jewelry effortlessly mixes old and new trends: its pieces are often influenced by the Mogul era, jewelry of the Indian maharajahs, and classical jewelry, which makes the beauty of each stone stand out. Jewelry is eternal; its beauty never dies, so old designs and ideas live again when paired with a new neck or wrist. The story starts with the stone, but it does not end there. A fashion statement, no matter how original or compelling, cannot be worn every day, and it runs the risk of becoming dated. he Hadjibay’s design as a team; having grown up together around the world of gems, they share a design vision and impeccable taste. Though neither has had any formal training in jewelry design, finely honed instinct and decades of experience guide their steady hands to create pinnacles of jewelry. These creations are among the most exceptional in the world; ravishing rubies that emanate aesthetic richness; dazzling emeralds that beguile the mind; celestial sapphires that capture the sublime; and enrapturing diamonds that transcend all epochs and eras. Bayco’s pursuit of gemstone purity is its own aesthetic truth—indulging in the exquisite, coveting the finest treasures, nurturing the uniqueness of each stone, creating an emblem of the wearer's singular aura. The Hadjibay’s are always in search of that ultimate beauty. The fuel for their passion lies in the awed faces of people who lay eyes on their family’s creations for the first time. They get to see things that most people don’t even see in their dreamBrand Details
Founder
Amir Hadjibay
Brand Strategy
Market segment
Luxury
Core business
Jewelry
Targets
Women
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