Company Baxter of California, LLC
Country United States
Email n.a.
Telephone +1 323 266 4440
Market Segment Value for Money
Core Business Beauty

Baxter Of California Financial Report 2021

Income Statement Trend


It represents the brand's turnover from the sales of finished goods through all of the distribution channels - retail, wholesale and e-commerce, after the deduction of returns, allowances for damaged or missing goods and any discounts allowed.

Operating Margin

Also known as ROS - Return on Sales, it measures the percentage of sales revenue that gets 'returned' to the company as net profits after all the related costs of the activity are deducted. The figure is about the latest fiscal year available.

Income Statement Highlights


Baxter of California, LLC Financial Report

Financial Data for this company are not publicly available

Official Websites

Baxter Of California website
Baxter Of California ecommerce

Official Social Media

Brand Description


Beverly Hills
United States


Baxter Finley



Given the recent boom in men’s grooming and all the hype of new products, ingredients and celebrity endorsements, Baxter Finley must be having a great laugh.

Finley is the unsung father of the modern men’s skincare industry. Moving from New York City to Los Angeles to work in the fast paced world of advertising in the mid 1960’s Finley realized the constant heat and sun was doing a rough number on his skin. After searching high and low for a moisturizer that wasn’t pink or floral, he finally gave up and created his own, which he called Super Shape. The first line of grooming products created just for men, which he named Baxter of California, was launched from his Beverly Hills headquarters in 1965.

With the massive success of Super Shape, Baxter began churning out more men’s products including Skin Toner for Men, Enriched Night Cream for Men, Under Eye Concentrate for Men, a vitamin enriched soap and a soothing shaving cream. By the 1970’s every Hollywood hotshot was slapping their mugs with Baxter’s bounty. Not only had he launched the first men’s grooming line in the US, but he identified it with the preeminent men of that era. Baxter of California developed a solid reputation for producing premier products specially formulated to meet men’s skincare needs, products that have been sought after by everyone from the guys next door to leading men from Hollywood. This was the line for the ultimate playboy.

Business Strategy

Market Positioning

Value for Money

Core Business




Product Categories

Body Care
Hair Care
Skin Care

Baxter of California, LLC profile

Name Baxter of California, LLC
Country United States
VAT Number n.a.
Telephone +1 323 266 4440
Fax n.a.
Date of foundation 1965
Type of Company Private


2301 E 7th Street # C104 Los Angeles, CA 90023-1041

Ownership (Top Shareholders)

Baxter of California, LLC doesn't provide the information on its shareholders.

Baxter of California, LLC Brands


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