It represents the brand's turnover from the sales of finished goods through all of the distribution channels - retail, wholesale and e-commerce, after the deduction of returns, allowances for damaged or missing goods and any discounts allowed.
Also known as ROS - Return on Sales, it measures the percentage of sales revenue that gets 'returned' to the company as net profits after all the related costs of the activity are deducted. The figure is about the latest fiscal year available.
It's a measure of a company's overall profitability, i.e. how much of its sales are converting to profit. The value given is the amount of sales needed to generate one currency unit of post tax profit. Negative values mean that the company has a negative level of post tax profit. The figure is about the latest fiscal year available.
It's a key measure of success. The profit ratio measures the amount of profit generated by each single currency unit of sales. The figure is about the latest fiscal year available.
Brand doesn't have an official ecommerce
Bruno Basso & Christopher Brooke are the pioneers of the digital print process in fashion. They made history with their groundbreaking 100% digitally printed collection, earning them the prestigious Fashion Fringe Award.
Vogue championed them as ones to watch in their annual ‘Vogue List’, and they won ‘Best New Designers’ at the Elle Style Awards. Michelle Obama made headlines by wearing one of the label’s pieces, making them one of the very first UK designers to be worn by the First Lady.
London’s Design Museum short-listed the label’s SS09 collection for ‘Designs Of The Year’. In 2010 they were selected as members of the highly regarded Walpole ‘Brands of Tomorrow’ program.