Barena
Apparel
Barena Venezia offers simple, unconstructed tailored goods that are basic enough to fit a variety of personal styles. But their simplicity is not without character; As an Italian brand founded in 1...
Barena Venezia offers simple, unconstructed tailored goods that are basic enough to fit a variety of personal styles. But their simplicity is not without character; As an Italian brand founded in 1961 and based in Venice, Barena’s offerings are strongly inspired by their heritage. The three presidents of the label, Massimo Pigozzo, Giovanni Zara and Francesca Zara pay specific attention to the local culture, tradition, and textiles when drafting each collection. The brand name itself is in fact derived from the Venetian term baro, meaning a salt-water lagoon, which is essentially what lies beneath the isles of Venice.Brand Details
Founder
Francesca Zara
Designer
Massimo Pigozzo
from
1961to
PresentGiovanni Zara
from
1961to
PresentFrancesca Zara
from
1961to
PresentBrand Strategy
Market segment
Premium
Core business
Apparel
Targets
Men
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