It represents the brand's turnover from the sales of finished goods through all of the distribution channels - retail, wholesale and e-commerce, after the deduction of returns, allowances for damaged or missing goods and any discounts allowed.
Also known as ROS - Return on Sales, it measures the percentage of sales revenue that gets 'returned' to the company as net profits after all the related costs of the activity are deducted. The figure is about the latest fiscal year available.
It's a measure of a company's overall profitability, i.e. how much of its sales are converting to profit. The value given is the amount of sales needed to generate one currency unit of post tax profit. Negative values mean that the company has a negative level of post tax profit. The figure is about the latest fiscal year available.
It's a key measure of success. The profit ratio measures the amount of profit generated by each single currency unit of sales. The figure is about the latest fiscal year available.
Brand doesn't have an official ecommerce
To talk about the trademark Barbara Milano, you must go back in time remembering the early 70 ‘s when two brothers, Giuseppe and Luigi Corani, after years of apprenticeship at the workshops in Milan, decided to open their own company: Barbara.Thanks to product-quality assurance, dictated by the “made in Italy” and by the continuous motion for new ideas, materials and colours always in line with the trends of the moment, the Barbara brand was immediately successful. From a simple family-owned leather goods company Barbara quickly turns into a comprehensive structure, formed by an efficient department of style and pattern design that ensures a proper and exclusive collection.Over the years the two brothers are flanked by sons, confirming their enthusiasm in advancing the efforts and the project started by their fathers. This brings us to 1996 when Barbara becomes Barbara Milano. It is represented by two symmetrical and stylized Bs, evoking two petals resting on the top of one another. The new name and logo recorded worldwide, becomes the icon of all its products. Always caring the global economic problems, today Barbara Milano is proud to distribute its own bags, exclusively “made in Italy” worldwide. The sales network covers most of the territory and is present in the major trade fairs.