It represents the brand's turnover from the sales of finished goods through all of the distribution channels - retail, wholesale and e-commerce, after the deduction of returns, allowances for damaged or missing goods and any discounts allowed.
Also known as ROS - Return on Sales, it measures the percentage of sales revenue that gets 'returned' to the company as net profits after all the related costs of the activity are deducted. The figure is about the latest fiscal year available.
It's a measure of a company's overall profitability, i.e. how much of its sales are converting to profit. The value given is the amount of sales needed to generate one currency unit of post tax profit. Negative values mean that the company has a negative level of post tax profit. The figure is about the latest fiscal year available.
It's a key measure of success. The profit ratio measures the amount of profit generated by each single currency unit of sales. The figure is about the latest fiscal year available.
Brand doesn't have an official ecommerce
Founded in 1789, Backes & Strauss is the oldest diamond company in the world. Examples of our jewellery were shown at the Great Exhibition of 1851 and our hallmark was registered in London's Goldsmiths' Hall in 1878. A Backes & Strauss bracelet decorated with a classical Assyrian design can be found in the British Museum.
'Masters of diamonds' means quite simply that our diamonds are masterpieces. Every diamond is unique, and we choose only the best of the best. Backes & Strauss' obsession with perfection extends to every detail. All our diamonds are sorted into divisions of 0.025mm - less than a quarter of the width of a human hair. We also understand the demanding proportions of the perfect diamond. Up to 55% of the uncut stone is sacrificed to achieve such perfection and we take up to ten times longer in the process than less ambitious cutters. According to the GIA (Gemological Institute of America), less than 3% of all diamonds are cut to these ideal proportions.
Are you from Backes & Strauss?
Or perhaps you need help to leverage your brand's power to deliver real business impact?
We have solutions for your needs!