Atomic
Accessories / Active Wear / Bags / Shoes
Atomic develops, manufactures, and distributes sporting goods and articles. It offers ski boots, sticks, helmets, bags, skis, poles, bindings, and goggles, as well as protection products, such as b...
Atomic develops, manufactures, and distributes sporting goods and articles. It offers ski boots, sticks, helmets, bags, skis, poles, bindings, and goggles, as well as protection products, such as back packs and vests. The products are used by racers and skiers. On December 7, 2018, Amer Sports Corp., parent company of the brand, announced buyout negotiations with a consortium led by Anta Sports Products Limited. The buyout was completed in 2019.Brand Details
Brand Strategy
Market segment
Mass Market
Core business
Active Wear
Targets
Men, Women
Atomic Flash News
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