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The ATLANTIC company was established in Bettlach near Grenchen, Switzerland, in 1888. It was founded by Eduard Kummer, born March 26, 1845. He was one of the founders of Swiss horology. He polished his skills throughout many years of apprenticeship, which led him to the French border and beyond. He came back to his native land as a qualified master of horology. The citizens of Bettlach noticed Kummer's business ambitions and supported the establishment of the industrial base, which became the heart of Swiss horology. The fantastic vision of setting up a high-quality watchmaking business started to come true. In 1888 the first workshop was launched, employing 15 – 20 people. Over the subsequent years the facility developed steadily, reaching 720 employees before the end of the century.
The ATLANTIC was designed for people with strong personality, always pursuing their goals. Today ATLANTIC watches are no longer meant only for the upper classes. The company has undergone a reorganization process but maintains a high product quality, making it available to a wider consumer audience.
What distinguishes ATLANTIC watches from other products is their specific style. In most cases, this includes a classic shape of the case. Each model is equipped with one of the best Swiss ETA mechanisms, recently also with the legendary ETA Valjoux 7750.