Ateliers deMonaco
Watches
Ateliers deMonaco is a new independent luxury watch manufacturer inspired by, designed for and made in Monaco. The brand targets a new generation with Nouvelle Horlogerie by creating iconic timepie...
Ateliers deMonaco is a new independent luxury watch manufacturer inspired by, designed for and made in Monaco. The brand targets a new generation with Nouvelle Horlogerie by creating iconic timepieces that are derived from their passion to challenge existing conventions to leave a legacy: “We have always dreamt about making a mechanical watch movement that is the most precise in the world and will keep generations of scientists busy trying to figure out how we did it !” All watches and their movements are completely in-house designed and manufactured, an unique capability that only few independent watch manufacturers still have to-date. The collection and innovations can be characterized as the ultimate collision between modern technology and classical craftsmanship, leaving a hybrid time piece that utilizes the best of both. To guarantee every watch gets its own unique character, every individual watch is hand-finished, -polished, -brushed and - engraved, which for some can take over 100 hours each. Each watch will be individually numbered and are only made available in very limited editions. And as a true Monegasque proposition, every watch that leaves our ateliers will have the iconic shield of Monaco hand engraved in the heart of the movement.Brand Details
Founder
Peter Stas
Brand Strategy
Market segment
Luxury
Core business
Watches
Targets
Men, Women
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