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Selectiva debuts in the cosmetic industry in 2001 with the brand Aquolina, introducing the gourmand trend in perfumery for the first time ever. Thanks to the successful launch, the Company become...
Selectiva debuts in the cosmetic industry in 2001 with the brand Aquolina, introducing the gourmand trend in perfumery for the first time ever. Thanks to the successful launch, the Company becomes the leading brand in the gourmand segment for many product categories (body mist, body cleansers and body moisturizers) where it keeps the leadership in the Italian cosmetic market conquering the loyalty of a wide consumers public. Selectiva is a Company of Paglieri Group, a prestigious Italian industry estabilished more than 10 years ago and leader in personal and home care with its "authentic essence" trademark. Selectiva esports in more than 50 Countries main in exclusive retail distribution.Brand Details
Brand Strategy
Market segment
Mass Market
Core business
Beauty
Targets
Women
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