It represents the brand's turnover from the sales of finished goods through all of the distribution channels - retail, wholesale and e-commerce, after the deduction of returns, allowances for damaged or missing goods and any discounts allowed.
Also known as ROS - Return on Sales, it measures the percentage of sales revenue that gets 'returned' to the company as net profits after all the related costs of the activity are deducted. The figure is about the latest fiscal year available.
Elizabeth Barbalich, founding director and creator of international green beauty brand Antipodes, has a background in pure science, so she's a firm believer in the importance of scientifically validating her organic beauty products.
Many products in the Antipodes range have received international awards for performance, but Elizabeth is also often complimented on the brand's creativity: the poetic names of products, the enticing mixes of exotic fragrances and the beautiful packaging design.
So where does Elizabeth draw her creative inspiration? She credits the fashion and music she's exposed to through her three teenagers, invigorating walks and runs through the forests surrounding her home city of Wellington, and even the beauty of the birdsong of the native tui that inhabits the pohutukawa tree outside her office window.
And she says her daily work inspiration is simply what it's been from the very start, back in 2006: “A desire to create premium scientifically validated organic beauty products from fully sustainable sources which can be used every day by everyday women".
Her pure, honest skincare that delivers outstanding results has found favour with women of all ages right around the world: Antipodes is now sold in nine countries and some 300 stores throughout its homeland New Zealand.
You can buy Antipodes in South Korea, Taiwan, Malaysia, the United Kingdom, Italy, Canada, Slovenia and Australia as well as on this site. International retailers include Whole Foods Market, Selfridges, Sephora, Planet Organic, David Jones, MYER, Fenwick and online retailing giant ASOS.