Company Firenze Orologi Srl
Country Italy
Telephone +39 055 8801223
Market Segment Premium
Core Business Watches

Anonimo Financial Report


Firenze Orologi Srl Financial Report 2020

Income Statement Trend

Total Revenue

It includes the overall revenue of the company, considering not only the sales of finished goods, but all of the sources of the company income.

Operating Margin

Also known as ROS - Return on Sales, it measures the percentage of sales revenue that gets 'returned' to the company as net profits after all the related costs of the activity are deducted. The figure is about the latest fiscal year available.

Net Profitability

It's a measure of a company's overall profitability, i.e. how much of its sales are converting to profit. The value given is the amount of sales needed to generate one currency unit of post tax profit. Negative values mean that the company has a negative level of post tax profit. The figure is about the latest fiscal year available.

Profit Ratio

It's a key measure of success. The profit ratio measures the amount of profit generated by each single currency unit of sales. The figure is about the latest fiscal year available.

Income Statement Highlights

Balance Sheet Highlights

Official Websites

Anonimo website
Anonimo ecommerce

Brand doesn't have an official ecommerce

Official Social Media

Brand Description




Federico Massacesi


Team of designers


Born on the banks of the Arno in Florence, Anonimo was raised and grew up in Switzerland, a country where watchmaking rules. From its native Italy, the brand conserves the know-how of its craftsmen, experts in the making of watch cases.
Watchmaking has always been a part of Florence’s history, from Giovanni Dondi who made its planetarium in the fourteenth century, to Lorenzo Della Volpaia who worked on the calendar and astronomical instruments, and of course Leonardo da Vinci and the mathematician Galileo. More recently the early twentieth century saw the Italian watch industry supply military submariners and divers. But the core of its know-how resides in the excellence of its small businesses, specialists in the design and manufacture of watch cases. They have been able to perpetuate the tradition of attention to detail and meticulous work, using a single machining process at room temperature.

In 1997, Federico Massacesi made a smart move when he used their skills to develop a unique brand: Anonimo.

Driven by Swiss made movements, Anonimo watches combined solid, tough and elegant Italian design with Swiss reliability and accuracy. The mechanical movements were partially completed with Dubois-Dépraz modules, ETA and Sellita calibres, while all the collections preserved the excellence of design, manufacture and the quality of the materials used: corrosion-resistant stainless steel, bronze, a noble material if ever there was one, and titanium, appreciated for its lightness, durability and hypoallergenic properties.

Business Strategy

Market Positioning


Core Business




Product Categories


Firenze Orologi Srl profile

Name Firenze Orologi Srl
Country Italy
VAT Number n.a.
Telephone +39 055 8801223
Fax n.a.
Date of foundation 1939
Type of Company Private


Via Leon Battista Alberti, 85 50055 Lastra a Signa (Fi)

Ownership (Top Shareholders)

Firenze Orologi Srl doesn't provide the information on its shareholders.

Firenze Orologi Srl Brands


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