Company ASB Sweden
Country Sweden
Telephone +44 207 287 13 14
Market Segment Premium
Core Business Apparel

Ann-Sofie Back Atelje Financial Report


ASB Sweden Financial Report 2020

Income Statement Trend

Total Revenue

It includes the overall revenue of the company, considering not only the sales of finished goods, but all of the sources of the company income.

Operating Margin

Also known as ROS - Return on Sales, it measures the percentage of sales revenue that gets 'returned' to the company as net profits after all the related costs of the activity are deducted. The figure is about the latest fiscal year available.

Net Profitability

It's a measure of a company's overall profitability, i.e. how much of its sales are converting to profit. The value given is the amount of sales needed to generate one currency unit of post tax profit. Negative values mean that the company has a negative level of post tax profit. The figure is about the latest fiscal year available.

Profit Ratio

It's a key measure of success. The profit ratio measures the amount of profit generated by each single currency unit of sales. The figure is about the latest fiscal year available.

Income Statement Highlights

Balance Sheet Highlights

Official Websites

Ann-Sofie Back Atelje website
Ann-Sofie Back Atelje ecommerce

Brand doesn't have an official ecommerce

Official Social Media

Brand Description




Ann Sofie Back

Head Designer

Ann Sofie Back
2001 - Present


ASB graduated from Beckman’s College of Design in Stockholm with a BA in fashion design. She moved to London to complete an MA in womenswear at St’Martins College of Art & Design (graduating 1998). In April 2009, after more than 10 years in London Ann-Sofie Back returned to Stockholm where she relocated her studio and later that year opened a “Hostage Store”, her first own-brand store. The move coincided with Ann-Sofie Back’s appointment as head designer of Cheap Monday together with founder Örjan Andersson. In October 2001, ASB debuted her own prêt-aporter collection at the Purple institute in Paris and In February 2005 ASB debuted on the official London Fashion Week calendar enabling her to present her ideas to a wider audience.

Business Strategy

Market Positioning


Core Business




Product Categories


ASB Sweden profile

Name ASB Sweden
Country Sweden
VAT Number n.a.
Telephone +46 8 403 901 48
Fax n.a.
Date of foundation 2001
Type of Company Private


Ownership (Top Shareholders)

ASB Sweden doesn't provide the information on its shareholders.

ASB Sweden Brands


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