Ann-Sofie Back Atelje
Accessories / Apparel / Bags / Shoes
ASB graduated from Beckman’s College of Design in Stockholm with a BA in fashion design. She moved to London to complete an MA in womenswear at St’Martins College of Art & Design (graduating 1998)....
ASB graduated from Beckman’s College of Design in Stockholm with a BA in fashion design. She moved to London to complete an MA in womenswear at St’Martins College of Art & Design (graduating 1998). In April 2009, after more than 10 years in London Ann-Sofie Back returned to Stockholm where she relocated her studio and later that year opened a “Hostage Store”, her first own-brand store. The move coincided with Ann-Sofie Back’s appointment as head designer of Cheap Monday together with founder Örjan Andersson. In October 2001, ASB debuted her own prêt-aporter collection at the Purple institute in Paris and In February 2005 ASB debuted on the official London Fashion Week calendar enabling her to present her ideas to a wider audience.Brand Details
Founder
Ann Sofie Back
Designer
Ann Sofie Back
from
2001to
PresentBrand Strategy
Market segment
Premium
Core business
Apparel
Targets
Women
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