In 2002 during a trip across the USA that Laure, David and Grégory Pariente had the idea to twist traditional American culture to create a brand with a strong identity. They decided to translate the sources of their inspiration in a range that reflects an innovative approach to market positioning in the fashion world. Their ambition was to recreate the spirit of American second-hand stores, with a bohemian, over the top look
yet imagined by today’s clothes designers.
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