Alternative Apparel, Inc., an apparel company, offers a collection of casual clothing and accessories for men and women around the world. The company offers short sleeves, long sleeves, tanks, skirts, dresses, leggings, pants, shorts, wraps, hoodies, polos and button-downs, sweaters and vests, and coats and jackets for women; short sleeves, long sleeves, tanks, pants, shorts, cardigans, hoodies, polos and button-downs, sweaters and vests, and coats and jackets for men; and short sleeves for babies/toddlers. It also offers caps, backpacks, carryalls, duffles, purses, messengers, and scarves. The company offers its products through its store in Venice, California; and online. Alternative Apparel, Inc. was formerly known as Gagwear, Inc. and changed its name to Alternative Apparel, Inc. in February 2007. Alternative Apparel, Inc. was founded in 1995 and is based in Norcross, Georgia. It has a design laboratory and an office in Los Angeles, California; and an additional office in New York. As of January 1, 2007, Alternative Apparel, Inc. was previously a subsidiary of The Icebox-Cool Stuff, LLC.