Allen Solly Financial Report 2018

Allen Solly has introduced a digital campaign ‘Made with Hand, Made with Love’ to celebrate the undying spirit & creativity of c.
Anil S. Kumar, COO, Allen Solly, said, “For us, this unique handmade collection means more than just creating product, it is an expression of our ability to support our community, given the external situation and at the same time create a handcrafted range for our consumers with the same love and care.”

Allen Solly unveils limited-edition ‘Handmade Collection’ with the campaign “Made with Hands, Made with Love”
The Collection is a tribute to the inherent creativity and relentless passion of the garment worker at Allen Solly Factory.

Allen Solly launches 'Travel Safe Jackets', the antiviral jacket. 
The fabric used in the product is treated with HeiQ Viroblock® Swiss Technology that is tested to provide resistance against common viruses(enveloped) and bacteria as per AATCC 100 and ISO18184 global testing methods, up to 20 gentle washes. Resistance to Covid19 is yet to be assessed.

Anil S. Kumar, COO, Allen Solly, said, "Driven by the need of the hour, wearing face masks has become a new normal. They are now an unavoidable necessity for the greater good. Our campaign aims to add a fresh and positive perspective to the concept of masks by connecting it to a human characteristic — Smile. With easing lockdowns, people have started venturing out and wearing a mask is the new norm. It becomes highly critical in such times to device messages carefully and creatively. Through our campaign, we are not just highlighting people’s duties and obligations but also empowering their trust in accepting masks as a way to express oneself just the way we do with our smiles. We strongly believe the campaign will add positivity and reinforce the importance of wearing masks to not only keep ourselves safe but put others around us at ease as well.”