Company Aditya Birla Fashion And Retail Limited
Country India
Telephone +91 80 41446000
Market Segment Mass Market
Core Business Apparel

Allen Solly Financial Report 2018


Aditya Birla Fashion And Retail Limited Financial Report

Income Statement Trend

Total Revenue

It includes the overall revenue of the company, considering not only the sales of finished goods, but all of the sources of the company income.

Operating Margin

Also known as ROS - Return on Sales, it measures the percentage of sales revenue that gets 'returned' to the company as net profits after all the related costs of the activity are deducted. The figure is about the latest fiscal year available.

Net Profitability

It's a measure of a company's overall profitability, i.e. how much of its sales are converting to profit. The value given is the amount of sales needed to generate one currency unit of post tax profit. Negative values mean that the company has a negative level of post tax profit. The figure is about the latest fiscal year available.

Profit Ratio

It's a key measure of success. The profit ratio measures the amount of profit generated by each single currency unit of sales. The figure is about the latest fiscal year available.

Income Statement Highlights

in Crore of INR20202019Δ
Total Revenue        
Cost of Sales        
Gross Profit        
Operating Income        
Net Income        

Balance Sheet Highlights

in Crore of INR20202019Δ

Aditya Birla Fashion And Retail Limited Annual Report

Official Websites

Allen Solly website
Allen Solly ecommerce

Brand doesn't have an official ecommerce

Official Social Media

Brand Description




Allen Solly




The company aimed to emerge as a brand which was totally new and did not stick to conventions. “Friday Dressing” was introduced to give the company a stronghold. Initially the Indian markets was not open to experimental apparel for men. Friday dressing by Allen Solly gave Indian corporates a chance to transform their wardrobes. The new formal wear was relaxed and not boring. The Aditya Birla Group took over Allen Solly in 2001 .

Business Strategy

Market Positioning

Mass Market

Core Business




Product Categories


Aditya Birla Fashion And Retail Limited profile

Name Aditya Birla Fashion And Retail Limited
Country India
VAT Number n.a.
Telephone 022-50245000
Fax n.a.
Date of foundation 2015
Type of Company Listed


Aditya Birla Fashion and Retail Limited Piramal Agastya Corporate Park, Building 'A', 4th and 5th Floor, Unit No. 401, 403, 501, 502, L.B.S. Road, Kurla, Mumbai 400 070

Ownership (Top Shareholders)

Aditya Birla Fashion And Retail Limited doesn't provide the information on its shareholders.

Aditya Birla Fashion And Retail Limited Brands

Allen Solly Latest News

Allen Solly launches campaign to celebrate the spirit of their garment workers
Allen Solly has introduced a digital campaign ‘Made with Hand, Made with Love’ to celebrate the undying spirit & creativity of c.
Anil S. Kumar, COO, Allen Solly, said, “For us, this unique handmade collection means more than just creating product, it is an expression of our ability to support our community, given the external situation and at the same time create a handcrafted range for our consumers with the same love and care.”
Allen Solly releases Handmade Collection
Allen Solly unveils limited-edition ‘Handmade Collection’ with the campaign “Made with Hands, Made with Love”
The Collection is a tribute to the inherent creativity and relentless passion of the garment worker at Allen Solly Factory.

Allen Solly releases Travel Safe Jackets
Allen Solly launches 'Travel Safe Jackets', the antiviral jacket. 
The fabric used in the product is treated with HeiQ Viroblock® Swiss Technology that is tested to provide resistance against common viruses(enveloped) and bacteria as per AATCC 100 and ISO18184 global testing methods, up to 20 gentle washes. Resistance to Covid19 is yet to be assessed.
Allen Solly introduces masks, says wear it like a smile in its campaign
Anil S. Kumar, COO, Allen Solly, said, "Driven by the need of the hour, wearing face masks has become a new normal. They are now an unavoidable necessity for the greater good. Our campaign aims to add a fresh and positive perspective to the concept of masks by connecting it to a human characteristic — Smile. With easing lockdowns, people have started venturing out and wearing a mask is the new norm. It becomes highly critical in such times to device messages carefully and creatively. Through our campaign, we are not just highlighting people’s duties and obligations but also empowering their trust in accepting masks as a way to express oneself just the way we do with our smiles. We strongly believe the campaign will add positivity and reinforce the importance of wearing masks to not only keep ourselves safe but put others around us at ease as well.”

Allen Solly Marketing Research

Fashionbi Index Book 2014

A brand's consideration has become so central in contemporary marketing and communication activities ...

102 pages

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