Alfieri & St. John
Jewelry
Alfieri & St.John, the renowned Damiani Group brand, was founded in 1977 and right from the very start displayed a multi-faceted personality and unique unmistakable style. Alfieri & St.John has ...
Alfieri & St.John, the renowned Damiani Group brand, was founded in 1977 and right from the very start displayed a multi-faceted personality and unique unmistakable style. Alfieri & St.John has earned itself a prestige role on the Italian and international jewellery scenes, meeting the insightful desire of a discerning modern woman thanks to its lines and combinations of precious materials, its seductive design appeal and all-Italian artisan skills. An original company that has become a recognised and recognisable success. An image that has characterised and made this brand famous, thanks to a style of jewellery that always features shapes, solutions and originality in the most extraordinary and surprising way. This is Alfieri & St.John style. Unmistakable and totally versatile, it is 'a style that offers more than one style' with variegated collections, diversified price brackets and instant-proposals. Alfieri & St.John articles come in very distinct lines, with different target objectives and attributions. Languages that meet the various needs of the consumer. Tradition, the classic product. Tendency, the trendy jewel. Glamour, top of the range. Perle, jewels made exclusively with selected pearls. Fashion, collections in silver. Easy Chic, jewels that are really good value for money. Finally the latest creation by Alfieri: ceramic jewellery, Magika Collection. These lines are promoted by recurrent advertising campaigns, in languages that are always unusual and emotional, capable of transmitting the appeal of a continually evolving brand. A range of products dedicated to the very essence of the woman, who loves unique beautiful things and adores making them hers.Brand Details
Brand Strategy
Market segment
Premium
Core business
Jewelry
Targets
Women
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