It represents the brand's turnover from the sales of finished goods through all of the distribution channels - retail, wholesale and e-commerce, after the deduction of returns, allowances for damaged or missing goods and any discounts allowed.
Also known as ROS - Return on Sales, it measures the percentage of sales revenue that gets 'returned' to the company as net profits after all the related costs of the activity are deducted. The figure is about the latest fiscal year available.
It's a measure of a company's overall profitability, i.e. how much of its sales are converting to profit. The value given is the amount of sales needed to generate one currency unit of post tax profit. Negative values mean that the company has a negative level of post tax profit. The figure is about the latest fiscal year available.
It's a key measure of success. The profit ratio measures the amount of profit generated by each single currency unit of sales. The figure is about the latest fiscal year available.
Brand doesn't have an official ecommerce
The brand was first presented in Milan in 2004, fruit of the synergy between the Parisian-trained Roman stylist, Albino D’Amato, and the Neapolitan designer architect, Gianfranco Fenizia, whose background includes consultancy work for important fashion brands.
The decision to present the brand to Parisian clients, starting from its debuting s/s collection 2005, in an art gallery in the area of Place des Vosges, is indicative of the type of mark the two partners have wished to confer on this brand: a collection melding the exclusive sartorial workmanship of what is known as "made in Italy" with an allure that can only be Parisian, and which is strongly reminiscent of traditional Couture.
The second season, Autumn Winter 2005-06, sees a growth in the brand’s international clientele from 3 to 20 stores, confirming the interest for a product with a somewhat elevated image, yet endowed with an original freshness, capable of capturing the attention of international customers who appreciate this personal and unmistakeable style, from the States to Japan, as well as Hong Kong, and of course Europe.
Albino D’Amato handles the creative side of the project, while Gianfranco Fenizia looks after the organisational aspects, directly from the dedicated space in via Gallina 11 in Milan which, already the location of the Fenizia design practice, has become the centre in which the project is first created and, even more recently, the official showroom premises.