It represents the brand's turnover from the sales of finished goods through all of the distribution channels - retail, wholesale and e-commerce, after the deduction of returns, allowances for damaged or missing goods and any discounts allowed.
Also known as ROS - Return on Sales, it measures the percentage of sales revenue that gets 'returned' to the company as net profits after all the related costs of the activity are deducted. The figure is about the latest fiscal year available.
It's a measure of a company's overall profitability, i.e. how much of its sales are converting to profit. The value given is the amount of sales needed to generate one currency unit of post tax profit. Negative values mean that the company has a negative level of post tax profit. The figure is about the latest fiscal year available.
It's a key measure of success. The profit ratio measures the amount of profit generated by each single currency unit of sales. The figure is about the latest fiscal year available.
Brand doesn't have an official ecommerce
Akademiks (an intentional misspelling of "academics") is an American brand of urban clothing popular with devotees of hip hop music. The label was founded by two brothers, Donwan and Emmett Harrell, along with another group of partners.
Akademiks was popularized in 2001 by Brooklyn rapper Fabolous whose lyrical content advertised the brand. He also wore an akademiks velour on the inside cover of his debut album Ghetto Fabolous.
Akademiks has gained popularity in the clothing industry due to the number of celebrities who wear the brand's PRPS jeans, such as rappers Dizzee Rascal and 50 Cent .
The name Akademiks is spelled akdmks, or occasionally AKS, on many of the company's garments. Some apparel also bears the Akademiks "A.S.A.P." insignia, standing for "Akdmks Small Arms Patrol".