It represents the brand's turnover from the sales of finished goods through all of the distribution channels - retail, wholesale and e-commerce, after the deduction of returns, allowances for damaged or missing goods and any discounts allowed.
Also known as ROS - Return on Sales, it measures the percentage of sales revenue that gets 'returned' to the company as net profits after all the related costs of the activity are deducted. The figure is about the latest fiscal year available.
It's a measure of a company's overall profitability, i.e. how much of its sales are converting to profit. The value given is the amount of sales needed to generate one currency unit of post tax profit. Negative values mean that the company has a negative level of post tax profit. The figure is about the latest fiscal year available.
It's a key measure of success. The profit ratio measures the amount of profit generated by each single currency unit of sales. The figure is about the latest fiscal year available.
Brand doesn't have an official ecommerce
Aeronautica Militare’s history is quite peculiar. The brand is the fruit of a license given by the Italian Air Force to Cristiano Di Thiene, one of its main leather jacket suppliers, in order to create a clothing line. The brand is also known as Collezione Privata, so that people can distinguish it from the real army clothes. Aeronautica Militare currently has 800 clients in Italy and 1,000 in the rest of the world, with most of them coming from Austria, Switzerland, Spain, France and Germany.