Company Adidas Group
Country Germany
Email global_public_relations@adidas.com
Telephone +49 (0) 9132 / 84 - 0
Market Segment Mass Market
Core Business Active Wear

Adidas Financial Report 2019

 

Income Statement Trend

Net Sales

It represents the brand's turnover from the sales of finished goods through all of the distribution channels - retail, wholesale and e-commerce, after the deduction of returns, allowances for damaged or missing goods and any discounts allowed.

Operating Margin

Adidas Group doesn't provide the Operating Margin figure for Adidas.

Also known as ROS - Return on Sales, it measures the percentage of sales revenue that gets 'returned' to the company as net profits after all the related costs of the activity are deducted. The figure is about the latest fiscal year available.

Income Statement Highlights

in Millions of EUR20192018Δ
2019/2018
2017Δ
2018/2017
2016Δ
2017/2016
CAGR
Net Sales        
 

Adidas Group Financial Report

Income Statement Trend

Total Revenue

It includes the overall revenue of the company, considering not only the sales of finished goods, but all of the sources of the company income.

Operating Margin

Also known as ROS - Return on Sales, it measures the percentage of sales revenue that gets 'returned' to the company as net profits after all the related costs of the activity are deducted. The figure is about the latest fiscal year available.

Net Profitability

It's a measure of a company's overall profitability, i.e. how much of its sales are converting to profit. The value given is the amount of sales needed to generate one currency unit of post tax profit. Negative values mean that the company has a negative level of post tax profit. The figure is about the latest fiscal year available.

Profit Ratio

It's a key measure of success. The profit ratio measures the amount of profit generated by each single currency unit of sales. The figure is about the latest fiscal year available.

Income Statement Highlights

in Millions of EUR20192018Δ
2019/2018
2017Δ
2018/2017
2016Δ
2017/2016
CAGR
Total Revenue        
Cost of Sales        
Gross Profit        
Operating Income        
Net Income        

Balance Sheet Highlights

in Millions of EUR20192018Δ
2019/2018
2017Δ
2018/2017
2016Δ
2017/2016
CAGR
Current Assets        
Total Assets        
Current Liabilities        
Equity        

Official Websites

Adidas website
Adidas ecommerce

Official Social Media

Brand Description

Establishment

Year
1924
City
Herzogenaurach
Country
Germany

Founder

Adolf Dassler

Designers

Dirk Schönberger (Adidas Style)
2010 - Present
Paul Mittleman (Adidas Originals)
2011 - Present
James Carnes (Adidas Sport)
1995 - Present

Profile

The adidas Group strives to be the global leader in the sporting goods industry with brands built on a passion for sports and a sporting lifestyle.
It is committed to continuously strengthening its brands and products to improve its competitive position.
It is innovation and design leader which seeks to help athletes of all skill levels achieve peak performance with every product it brings to market.
It is consumer focused and therefore it continuously improves the quality, look, feel and image of its products and its organisational structures to match and exceed consumer expectations and to provide them with the highest value.
Adidas is a global organisation that is socially and environmentally responsible, that embraces creativity and diversity and is financially rewarding for its employees and shareholders.
It is dedicated to consistently delivering outstanding financial results.

Business Strategy

Market Positioning

Mass Market

Core Business

Active Wear

Target

Men
Women
Kids

Product Categories

Accessories
Active Wear
Apparel
Bags
Fragrance
Jewelry
Shoes
Swimwear
Underwear & Lingerie
 

Adidas Group profile

Name Adidas Group
Website adidas-group.com
Country Germany
VAT Number n.a.
Telephone +49 9132 84 0
Fax +49 9132 84 2241
Date of foundation 1949
Type of Company Listed

Headquarters

Adi-Dassler-Strasse 1 97014 - Herzogenaurach, Bavaria

Ownership (Top Shareholders)

PUBLIC
CAPITAL RESEARCH AND MANAGEMENT COMPANY
THORNBURG INVESTMENT MANAGEMENT, INC. (via its funds): 3.78%
BLACKROCK, INC. (via its funds): 3.12%
BANK OF NEW YORK MELLON CORPORATION (via its funds): 3.04%
ABERDEEN ASSET MANAGEMENT PLC
DEUTSCHE BANK AG (via its funds): 2.34%
ALLIANZ SE (via its funds): 2.09%
SUPERVISORY BOARD
GOVERNMENT OF NORWAY (via its funds): 1.91%
FMR LLC (via its funds): 1.66%

Adidas Latest News

Adidas recovering in China post pandemic
Sportswear brand Adidas has reported that it is recovering fast after the losses due to the pandemic in China.
 
Snapchat partners Topshop on new e-commerce feature
Adidas, Topshop and Farfetch are among the big-name fashion brands to have become advertising partners of Snapchat in the UK for its new e-commerce offering designed to “simplify the consumer purchase journey and drive measurable ROI”.
 
Adidas x Allbirds partnership
Adidas and Allbirds have partnered for a sustainable shoe with the lowest possible carbon footprint.

More on sustainability in fashion
 
Adidas x Angel Chen
Adidas has dropped an SS20 capsule collection in collaboration with Next in Fashion star Angel Chen.

More about streetwear
 
Adidas has launched free online workouts
Adidas has launched free online workouts with free premium access to its Adidas Training and Adidas Running apps globally. 

Adidas
 
Adidas recycled collection
More than half of the polyester used in Adidas next collection is going to be made with recycled materials. 

adidas
 
Beyoncé's Ivy Park’s collaboration with Adidas
Popstar Beyoncé has given a glimpse of her brand Ivy Park’s upcoming collaboration with sports brand Adidas.

adidas

Adidas Marketing Research

Fashion Business During Coronavirus Pandemic

The coronavirus pandemic has completely altered the way we live across the globe. It is the biggest g...

44 pages

Circular Economy in Fashion

Sustainability has become quite a buzzword in the world, especially when it comes to fashion. Since t...

36 pages

TikTok vs Douyin

Social media marketing is now an essential part of any brand's marketing strategy. In fact, social me...

34 pages

Technology in Fashion

Technology has been the biggest topic of conversation in every sphere of the industry for over a deca...

67 pages

Replacing Toxicity with Sustainability

To make a plant or animal skin into a fashion item, there are over 8000 chemicals used in the process...

31 pages

Brands' campaigns for X, Y, and Z Generations

Marketing today has become one of the most challenging parts of running a business. This is because c...

63 pages

Design Meets Fashion

We often think of design as a broad concept encompassing various industries. But how often do we get ...

50 pages

Phygital Stores

Bring together the physical and digital stores, brands are now building Phygital stores. E-commerce h...

29 pages

Fashion Brands And FIFA World Cup 2018

From June 14th till July 15th Russia hosted the 2018 FIFA World Cup. 32 nations, including debutants ...

47 pages

Sustainability In The Fashion Industry

Fashion is one of the largest industries in the world, touching almost every person on the planet in ...

66 pages
 

Are you from Adidas?

Or perhaps you need help to leverage your brand's power to deliver real business impact?

We have solutions for your needs!

Contact Us