Ab+ abpositive
Accessories / Apparel / Bags
Ab+ abpositive born from an idea by Stefania Fuggiano, a young designer who had a passion for fashion since childhood when realized dresses for her dolls. The choice of the name is not casual becau...
Ab+ abpositive born from an idea by Stefania Fuggiano, a young designer who had a passion for fashion since childhood when realized dresses for her dolls. The choice of the name is not casual because, according to the Japanese, the personality of each individual is linked to its blood group: the characteristics of the people with group AB + are rationality, the uniqueness and the seriousness and the blood group was assimilated into the caste of craftsmen. Abpositive born from the desire of nonconformity of the designer and his desire to follow an unconventional style, hence the choice to use for his first collection F-W 2013 metallic colors and simple, clean lines. The mission of Abpositive is to offer a unique product to stand out and assert their own style. All the garments are individually handcrafted by craftsmen using materials 100% Made in Italy, prerogatives important for Abpositive. The research and design are the hallmarks of the brand to always offer an alternative to what is monotony. “Always shining”.Brand Details
Founder
Stefania Fuggiano
Designer
Stefania Fuggiano
from
2013to
PresentBrand Strategy
Market segment
Bridge
Core business
Apparel
Targets
Women
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