72 Smalldive

Company n.a.
Country Singapore
Email customerservice@72smalldive.com
Telephone n.a.

Market Segment Bridge
Core Business Bags

72 Smalldive Financial Report 2018

Official Websites

72 Smalldive website

72smalldive.com/

72 Smalldive ecommerce

72smalldive.com/shop.php

Official Social Media

Brand Description

Establishment

Year

2005

City

Singapore

Country

Singapore

Founder

n.a.

Designers

Profile

The label's namesake was inspired by Billy Strayhorn's song "Lush Life". Conceptually 72 Smalldive is an essential & exclusive address for the knowing. At 72 Smalldive, refuge is offered to the sharp-dressing, lush-living, über-class souls who are wearied by a seemingly endless swarm of ostentatious goods masquerading as luxuries.

Instead, at 72 Smalldive, concepts of life's pleasures and comforts are rigorously challenged, sought for, and redefined. The aim is to build a deluxe nook where speculative philosophy meets passion so that an indefinitely lasting style will be conceived.

Business Strategy

Market Positioning

Bridge

Know more »

Core Business

Bags

Target

Men

Women

Product Categories

Accessories

Bags

Shoes

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Social Media Strategy & Management

When it comes to social media strategy, it is crucial to ensure that all channels co-exist in an ecosystem that curates customer experiences and drives actions. We help brands to create and setup social media channels, as well as to deploy actionable social media strategies.

Digital Strategy

A well-defined digital strategy is more than just Tweeting, Facebooking or blogging; it is about having an integrated approach optimizing engagement with your ideal target group and expanding your brand awareness on the web. We customize digital solutions for our clients that meet local markets' needs.

Creative Campaigns

Our creative ideas are not out of the blue - they are well crafted with the right balance of ingenuity and research, driven by in-house data and insights. We craft campaigns that generate buzz and deliver high level of personalized engagement; most importantly - we create campaigns that yield high conversions!

Content Development

As a young and vibrant team focused on Fashion & Luxury, we know exactly what our clients’ target audience is looking for. By creating content that is searchable and sticky, we help brands tell a story, not just any story, but one that builds up brand image, generates responses, and converts visitors into customers.

Blogger & Influencer Collaborations

With the proliferation of fashion blogs, it’s not easy to identify the perfect blogger for your next campaign. We, as digital fashion experts, can identify the right ones for you, craft a perfect outreach campaign that utilizes the latest online and fashion trends and bring the most profitable deal on the table.

E-commerce & BI Analytics

E-commerce is more than running an online shop; it is about knowing your customers deeply and delivering personalized shopping experiences that urge them to come back for more. With our knowledge in Fashion & Luxury, consumer emails database enrichment and digital business intelligence, we can build your e- strategy from scratch - setting up the right analytics, KPIs and gathering insights, eventually, turning your fans to the buyers.

Search Engine Optimisation (SEO)

Doesn't matter if you have the best products or content in the world, if no one can find your brand online. Our aim is not only to optimize your brand's searchability through activities such as onsite SEO, content marketing and blogger outreach, but also maximize the traffic on your site.

Market Research & Benchmarking

Having a 20% increase on your brand's positive sentiments can be good news, unless your competitors have twice the increase in the same period! Our international analysts through our in-house technology and glocal approach can benchmark your brand's performance against competitors' and report the best potential opportunities.

Performance Reporting & Analysis

To accurately illustrate the return on your digital PR investment, we can track the results of your activities quantitatively and qualitatively. Through monitoring the brand’s social media and other digital actions on a daily basis, we can evaluate and report the performances per channel using key metrics and KPIs.

Digital Advertising

While traditional forms of advertising are still important in Fashion & Luxury, technologies have opened up new possibilities in advertising for brands. Digital Advertising now plays a key role in driving brand awareness and sales. We craft the best digital advertising plans that amplify ROI with minimum advertising budgets.

Company Workshops

In the Fashion & Luxury world, the only constant is change. Technological advances are changing the way people think and connect. Our team of experts is always ready to share their knowledge and expertise and hold worthy workshop sessions in your company, on the most crucial marketing topics that have a direct impact on sales.

Business Plan & Launch

Are you planning to launch a new fashion/luxury brand, but you don't know if you are on the right track? Our Business Consultants can craft a comprehensive business plan for you, as well as facilitate for a successful launch. We can turn your vision into reality!