Company n.a.
Country Singapore
Email customerservice@72smalldive.com
Telephone n.a.
Market Segment Bridge
Core Business Bags

72 Smalldive Financial Report 2018

 

Official Websites

72 Smalldive website
72 Smalldive ecommerce

Official Social Media

Brand Description

Establishment

Year
2005
City
Singapore
Country
Singapore

Founder

n.a.

Designers

Profile

The label's namesake was inspired by Billy Strayhorn's song "Lush Life". Conceptually 72 Smalldive is an essential & exclusive address for the knowing. At 72 Smalldive, refuge is offered to the sharp-dressing, lush-living, über-class souls who are wearied by a seemingly endless swarm of ostentatious goods masquerading as luxuries.

Instead, at 72 Smalldive, concepts of life's pleasures and comforts are rigorously challenged, sought for, and redefined. The aim is to build a deluxe nook where speculative philosophy meets passion so that an indefinitely lasting style will be conceived.

Business Strategy

Market Positioning

Bridge

Core Business

Bags

Target

Men
Women

Product Categories

Accessories
Bags
Shoes
 

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