Company 5Preview
Country Sweden
Email info@5preview.se
Telephone n.a.
Market Segment Bridge
Core Business Apparel

5Preview Financial Report 2018

 
Financial Data for this brand are not publicly available
 

5Preview Financial Report

Financial Data for this company are not publicly available

Official Websites

5Preview website
5Preview ecommerce

Official Social Media

Brand Description

Establishment

Year
2008
City
Rome
Country
Italy

Founder

Emeli Mårtensson

Head Designer

Emeli Mårtensson
2008 - Present

Profile

5PREVIEW began in 2008 in a small apartment in Rome when Swedish designer and illustrator, Emeli Mårtensson, decided to release a small, graphic tee shirt collection of 5 pieces. Her expressive illustrative style and ironic, bold imagery became quickly popular and the label expanded from a small tee shirt line into a complete women’s collection. 5PREVIEW today boasts a 150-piece collection that includes women’s wear, men’s wear, children’s wear and accessories.

5PREVIEW experiments with colour, all over prints and a multiple of fabrications including cotton fleece, washed silk and cashmere blends, a far cry from its earlier monochromatic days. It’s instantly recognizable styling has been featured in magazines such as Elle, Glamour, Muse and, the holy grail of fashion magazines, Vogue.

Although the label originated in Rome, it was also based in New York until it finally settled in Södermalm, Stockholm where the head office remains today. 5PREVIEW now employs 5 employees at the head office and 4 in the warehouse in Kalmar. The label sells to over 50 countries worldwide.

Business Strategy

Market Positioning

Bridge

Core Business

Apparel

Target

Men
Women
Kids

Product Categories

Accessories
Apparel
Bags
Jewelry
 

5Preview profile

Name 5Preview
Website 5preview.se/
Country Sweden
VAT Number n.a.
Telephone n.a.
Fax n.a.
Date of foundation 2008
Type of Company Private

Headquarters

Höga Stigen 3 11620 Stockolm

Ownership (Top Shareholders)

5Preview doesn't provide the information on its shareholders.

5Preview Brands

5Preview Latest News

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