2ND DAY
Market Segment
Diffusion
Core Business Apparel
Core Business Apparel
2ND DAY Financial Report
ADD Mikkelsen A/S Financial Report
Financial Data for this company are not publicly available
Official Websites
2ND DAY website
2ND DAY ecommerce
Brand doesn't have an official ecommerce
Official Social Media
Brand Description
Establishment
Year
2011
City
Copenhagen
Country
Denmark
Founder
Keld Mikkelsen
Head Designer
Keld Mikkelsen
1997 - Present
Profile
DAY BIRGER ET MIKKELSEN’s 2 ND DAY is the younger sister to Main Line, rooted in fashion denim and jeans. Urban, street chic and daring, 2 ND DAY is all about being an independent young woman in a cosmopolitan city. Strong, self-confident and determined to define your own destiny and identity. 2 ND DAY is where you’ll find sexy, edgy separates where the concept of cool rules. The collection is built around a jeans and denim lifestyle, including everything else you need to dress up or down, from blazers, jerseys and t-shirts to a range of accessories.
Business Strategy
Core Business
Apparel
Target
Women
Product Categories
Accessories
Apparel
Denim
ADD Mikkelsen A/S profile
Telephone
+45 33 45 88 00
Fax +45 33 45 88 02
Date of foundation 1998
Type of Company Private
Fax +45 33 45 88 02
Date of foundation 1998
Type of Company Private
Headquarters
Ownership (Top Shareholders)
ADD Mikkelsen A/S doesn't provide the information on its shareholders.
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