2ND DAY
Market Segment
Diffusion
Core Business Apparel
Core Business Apparel
2ND DAY Financial Report 2018
ADD Mikkelsen A/S Financial Report
Income Statement Trend
Total Revenue
It includes the overall revenue of the company, considering not only the sales of finished goods, but all of the sources of the company income.
Operating Margin
Also known as ROS - Return on Sales, it measures the percentage of sales revenue that gets 'returned' to the company as net profits after all the related costs of the activity are deducted. The figure is about the latest fiscal year available.
Net Profitability
It's a measure of a company's overall profitability, i.e. how much of its sales are converting to profit. The value given is the amount of sales needed to generate one currency unit of post tax profit. Negative values mean that the company has a negative level of post tax profit. The figure is about the latest fiscal year available.
Profit Ratio
It's a key measure of success. The profit ratio measures the amount of profit generated by each single currency unit of sales. The figure is about the latest fiscal year available.
Income Statement Highlights
Balance Sheet Highlights
Official Websites
2ND DAY website
2ND DAY ecommerce
Brand doesn't have an official ecommerce
Official Social Media
Brand Description
Establishment
Year
2011
City
Copenhagen
Country
Denmark
Founder
Keld Mikkelsen
Head Designer
Keld Mikkelsen
1997 - Present
Profile
DAY BIRGER ET MIKKELSEN’s 2 ND DAY is the younger sister to Main Line, rooted in fashion denim and jeans. Urban, street chic and daring, 2 ND DAY is all about being an independent young woman in a cosmopolitan city. Strong, self-confident and determined to define your own destiny and identity. 2 ND DAY is where you’ll find sexy, edgy separates where the concept of cool rules. The collection is built around a jeans and denim lifestyle, including everything else you need to dress up or down, from blazers, jerseys and t-shirts to a range of accessories.
Business Strategy
Core Business
Apparel
Target
Women
Product Categories
Accessories
Apparel
Denim
ADD Mikkelsen A/S profile
Telephone
+45 33 45 88 00
Fax +45 33 45 88 02
Date of foundation 1998
Type of Company Private
Fax +45 33 45 88 02
Date of foundation 1998
Type of Company Private
Headquarters
Ownership (Top Shareholders)
ADD Mikkelsen A/S doesn't provide the information on its shareholders.
ADD Mikkelsen A/S Brands
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