Company ADD Mikkelsen A/S
Country Denmark
Telephone +45 33 89 88 00
Market Segment Diffusion
Core Business Apparel

2ND DAY Financial Report


ADD Mikkelsen A/S Financial Report 2019

Income Statement Trend

Total Revenue

It includes the overall revenue of the company, considering not only the sales of finished goods, but all of the sources of the company income.

Operating Margin

Also known as ROS - Return on Sales, it measures the percentage of sales revenue that gets 'returned' to the company as net profits after all the related costs of the activity are deducted. The figure is about the latest fiscal year available.

Net Profitability

It's a measure of a company's overall profitability, i.e. how much of its sales are converting to profit. The value given is the amount of sales needed to generate one currency unit of post tax profit. Negative values mean that the company has a negative level of post tax profit. The figure is about the latest fiscal year available.

Profit Ratio

It's a key measure of success. The profit ratio measures the amount of profit generated by each single currency unit of sales. The figure is about the latest fiscal year available.

Income Statement Highlights

Balance Sheet Highlights

Official Websites

2ND DAY website
2ND DAY ecommerce

Brand doesn't have an official ecommerce

Official Social Media

Brand Description




Keld Mikkelsen

Head Designer

Keld Mikkelsen
1997 - Present


DAY BIRGER ET MIKKELSEN’s 2 ND DAY is the younger sister to Main Line, rooted in fashion denim and jeans. Urban, street chic and daring, 2 ND DAY is all about being an independent young woman in a cosmopolitan city. Strong, self-confident and determined to define your own destiny and identity. 2 ND DAY is where you’ll find sexy, edgy separates where the concept of cool rules. The collection is built around a jeans and denim lifestyle, including everything else you need to dress up or down, from blazers, jerseys and t-shirts to a range of accessories.

Business Strategy

Market Positioning


Core Business




Product Categories


ADD Mikkelsen A/S profile

Name ADD Mikkelsen A/S
Country Denmark
VAT Number DK20199806
Telephone +45 33 45 88 00
Fax +45 33 45 88 02
Date of foundation 1998
Type of Company Private


Ryttergade 12 DK-5000 Odense Denmark

Ownership (Top Shareholders)

ADD Mikkelsen A/S doesn't provide the information on its shareholders.

ADD Mikkelsen A/S Brands


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