Company 1205 Studio Limited
Country United Kingdom
Email hello@1205.eu
Telephone +44 (0)207 916 4501
Market Segment Premium
Core Business Apparel

1205 Paula Gerbase Financial Report 2018

 
 

1205 Studio Limited Financial Report

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Income Statement Highlights

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Official Websites

1205 Paula Gerbase website
1205 Paula Gerbase ecommerce

Official Social Media

Brand Description

Establishment

Year
2010
City
London
Country
United Kingdom

Founder

Paula Gerbase

Head Designer

Paula Gerbase
- Present

Profile

1205 was spurned by a need for timeless and utilitarian clothing. The collection features menswear and womenswear with a strong emphasis on the idea of a unisex wardrobe - the intriguing balance between masculinity and femininity. Pleat fronted tailored trousers are made in contrasting fabrics, oversized tee’s in wools, the classic shawl collar jacket and 1205’s elegant cotton shirting - all stripped of excessive detailing - can be worn by both men and women.

1205’s colour palette adopts a modern and austere vision in a colourful monochrome of greys, blues, blacks and whites. The silhouette embraces designer Paula Gerbase’s tailoring education. Traditional tailoring techniques and cut are fused with a relaxed sensitivity while using high quality fabrics, offering a wealth of textures from knit jersey and highest quality English wool/mohairs to high-count Swiss cottons and modernist nylons.

The deconstruction of tailored norms creates a collection with a focus on considered design, thoughtful fabric choices, precision and purity.

Business Strategy

Market Positioning

Premium

Core Business

Apparel

Target

Men
Women

Product Categories

Apparel
Bags
 

1205 Studio Limited profile

Name 1205 Studio Limited
Website 1205.eu/
Country United Kingdom
VAT Number n.a.
Telephone +44 (0)207 916 4501
Fax n.a.
Date of foundation n.a.
Type of Company Private

Headquarters

9 Doughty Mews London WC1N 2PG

Ownership (Top Shareholders)

Kim Fredrik Weinholdt & Paula Gerbase: 50.54%
Margaret Weidenbach-Gerbase: 32.9%
Luiz Gerbase: 10.75%
Astrid Weinholdt: 5.38%
Kim Fredrik Weinholdt: <1%
Paula Gerbase: <1%

1205 Studio Limited Brands

 

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