1205 Paula Gerbase Financial Report 2018

1205 Studio Limited Financial Report

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Brand Description

Profile

1205 was spurned by a need for timeless and utilitarian clothing. The collection features menswear and womenswear with a strong emphasis on the idea of a unisex wardrobe - the intriguing balance between masculinity and femininity. Pleat fronted tailored trousers are made in contrasting fabrics, oversized tee’s in wools, the classic shawl collar jacket and 1205’s elegant cotton shirting - all stripped of excessive detailing - can be worn by both men and women.

1205’s colour palette adopts a modern and austere vision in a colourful monochrome of greys, blues, blacks and whites. The silhouette embraces designer Paula Gerbase’s tailoring education. Traditional tailoring techniques and cut are fused with a relaxed sensitivity while using high quality fabrics, offering a wealth of textures from knit jersey and highest quality English wool/mohairs to high-count Swiss cottons and modernist nylons.

The deconstruction of tailored norms creates a collection with a focus on considered design, thoughtful fabric choices, precision and purity.

Business Strategy

1205 Studio Limited profile