Sao Paulo Fashion Week is being held at Villa Lobos Park, and it is featuring 20 Brazillian designers. It is a very important event for the country since 95% of the country's fashion output is for domestic consumption.
According to TexBrasil, (Brazillian Fashion Industry Export Program), this country is the fifth-largest textile and fourth biggest apparel producer in the world. During this edition the organizers have changed the shows' date to adjust it with the international calendar and give designers more time to develop their collections.
The creative director of the event, Paulo Borges, told to the press that "Brazillian fashion continues to show a fresher outlook, a lighter way of seeing things and this has something to do with our DNA".
Some of the brands presenting at the center stage at Villa Lobos Park venue, are Ronaldo Fraga, Tufi Duek, Ellus, Jao Pimenta, Colcci, Alexandre Herchcovitch, Forum and Reinaldo Lourenço. On the other hand The Osklen brand will present its collection in a leading art gallery in the metropolitan area of the world's sixth largest economy.