Loro Piana Launches Communication Campaign

“We all wish to return to seeing life in pink,” said Loro Piana chief executive officer Fabio d’Angelantonio. The new fall advertising campaign is meant to evoke “simple pleasures and moments of joy” as uncertainties persist around the world. For the first time, the Italian company has turned to British fashion and documentary photographer Jamie Hawkesworth to shoot the on- and off-line campaign, captured on analogue film, and d’Angelantonio praised his ability to catch the models’ spontaneity and give a painterly quality to the colors and the light.

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