Marni, the Italian premium apparel brand is preparing the celebrations for its 20th anniversary!
For that, the fashion house has planned a series of events and strategical/infrastructural changes.
In a hope to increase company's sales to twice the current amount within the next three years, Marni wants to deepen its understanding of the market in order to improve its respond to customers' needs and on-time deliveries.
Another move is revamping the store concept. First new store to open with the new concept will be on Sloane Street in London later this year. The new concept will feature distinct departments for different collections and accessories to aid the customers in making their selection, with an increased focus on leather goods, footwear and jewelry, as accessories currently equal one quarter of sales.
New stores are also set to open in China and San Francisco this year, with a showroom opening in New York in 2015.