Last week was the official launch of the new collaborative Jack Purcell style sneaker from Converse and Denham the Jeanmaker, held at the denim company's showroom store in Amsterdam, the Netherlands. Jason Denham, British founder of the Denham label revealed that he had always dreamed of creating his own sneaker. "I have over 150 pairs of Jack Purcell Converse sneakers at home," the designer revealed during the launch party.
"We have been selling Converse in our men's store since it first opened. Then one day I was talking to their executives and the idea to work together on a collaboration collection came up." The Converse Jack Purcell x Denham sneaker is the start of a full collaborative collection between the two companies said Denham, with more sneakers and designs to come.