Fashion’s Top Holiday Campaigns 2016

Innovative Christmas Marketing And Its Impact On Brand Sales

In this research, you will find many case-studies across diverse market segment and core-business brands, from which Fashion team has brought forth each brand's peculiar strategy in emotionally simulating their audience in 2016's Christmas holiday season.

Christmas period has proven to be one of the most profitable, where a lot of customers are ready to pay big amounts on their last minute purchases. And, this is the time when the brands can really tune their last move in terms of marketing and communication, to close the year with doubled revenues. So, how did the brands strategised to attract the audience during the holiday season? What omni-experience did they provide to make the purchase process as seamless as possible for their audience? Did they succeed? Which brands didn't try at all? What are the points of improvement in brand communications?

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  1. Shopping Behaviour During Holiday Season
  2. Omnichannel Experience of Fashion Customers
  3. Lingerie and Legwear brands
    1. Intimissimi
    2. Calzedonia
    3. Yamamay
    4. Oysho
    5. Tezenis
  4. Fast Fashion
    1. Motivi
    2. United Colors Of Benetton
    3. OVS
    4. H&M
  5. Fine Jewelry and Timepieces
    1. Tiffany & Co.
    2. Omega
    3. Cartier
    4. Stroili
    5. Swarovski
    6. Pandora
  6. Bridge and Premium Brands
    1. Michael Kors
    2. Lacoste
    3. Max&Co.
    4. Marella
    5. Pinko
    6. Furla
    7. Coccinelle
  7. Luxury Accessories and Apparel
    1. Louis Vuitton
    2. Burberry
    3. Versace
    4. Gucci
    5. Valentino
    6. Max Mara
    7. Hugo Boss
  8. Activewear
  9. Eyewear
  10. Key Takeaways
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