Fashionbi Index ®

We combine together weekly data on market, digital, social and financial performances into a single evaluation framework, that enables you to articulate, in actual quantifiable manner the contribution of your brand's activities over time to your brand's value and your competitive benchmarking.

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04 December 2017 - 10 December 2017

Rank   Brand Index Score Δ% prev. week Market
1 +30 Chanel 1525.62 +3128.83 % Luxury
2 +90 Burberry 634.56 +2915.97 % Premium
3 +31 Boohoo 562.24 +1139.51 % Mass Market
4 +52 Louis Vuitton 443.12 +1194.92 % Premium
5 +10 Gucci 374.39 +399.79 % Premium
6 +115 Swarovski 302.58 +1709.69 % Premium
7 +1273 Karen Walker 281.05 +35475.95 % Premium
8 +8 Versace 265.41 +274.29 % Premium
9 +84 H&M 254.26 +1117.72 % Mass Market
10 +58 Prada 236.88 +767.06 % Premium
11 +58 Cuadra 232.65 +793.09 % Bridge
12 +13 Dolce & Gabbana 209.04 +259.55 % Premium
13 -12 Alex and Ani 206.27 -46.50 % Bridge
14 +1187 Deadly Ponies 200.58 +21467.74 % Bridge
15 +7 Tag Heuer 193.73 +199.85 % Luxury
16 +11 Dr. Martens 191.87 +260.32 % Bridge
17 +37 Patagonia 191.18 +449.21 % Bridge
18 +2 Dior 174.38 +165.82 % Premium
19 +45 Levi's 173.82 +490.02 % Bridge
20 +42 Mary Kay 167.10 +436.78 % Value for Money
21 +15 Marks & Spencer 166.15 +285.95 % Mass Market
22 +15 Christian Louboutin 163.36 +283.74 % Premium
23 +20 Victoria's Secret Pink 163.22 +306.32 % Mass Market
24 -13 Macy's 159.16 +70.97 % Bridge
25 -23 Melissa 155.60 -22.37 % Bridge
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Fashionbi Index Book

An yearly global study on the brands' marketing and digital consideration trends, predicting their current quantitative rankings, competitive positioning and the reasons behind the peaks, in the Fashion & Luxury Industry. Moreover, brands' best practices and success insights have been brought forward.