Fashionbi Index ®

We combine together weekly data on market, digital, social and financial performances into a single evaluation framework, that enables you to articulate, in actual quantifiable manner the contribution of your brand's activities over time to your brand's value and your competitive benchmarking.

Learn more about the Fashionbi Index ®

24 July 2017 - 30 July 2017

Rank   Brand Index Score Δ% prev. week Market
1 +1 Alex and Ani 476.96 +11.78 % Bridge
2 -1 Boohoo 382.41 -34.13 % Mass Market
3 +14 Melissa 251.86 +111.50 % Bridge
4 +7 Prada 194.31 +22.83 % Premium
5 +74 Versace 183.10 +383.62 % Premium
6 +0 Gucci 180.06 -11.51 % Premium
7 -2 Scuderia Ferrari 178.95 -13.02 % Bridge
8 +34 Jimmy Choo 172.92 +184.92 % Premium
9 -1 Adidas 143.83 -22.09 % Mass Market
10 +5 Tag Heuer 142.01 +13.93 % Luxury
11 +19 Mary Kay 139.37 +82.97 % Value for Money
12 +29 Chanel 135.36 +116.13 % Luxury
13 +0 Macy's 129.90 -10.80 % Bridge
14 -10 Dr. Martens 123.35 -44.71 % Bridge
15 -8 Christian Louboutin 119.17 -39.34 % Premium
16 +5 Hublot 114.63 +7.52 % Luxury
17 +186 Movado 114.20 +608.88 % Luxury
18 -2 Free People 112.40 -7.88 % Bridge
19 +7 Lululemon Athletica 105.35 +13.32 % Mass Market
20 -11 Dolce & Gabbana 104.77 -39.45 % Premium
21 +76 Victoria Beckham 104.54 +229.26 % Premium
22 -3 Marks & Spencer 103.28 -10.50 % Mass Market
23 +447 Gap 99.30 +1382.09 % Mass Market
24 -1 Patagonia 91.67 -7.55 % Bridge
25 -22 Tiffany & Co. 91.30 -77.21 % Premium
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Fashionbi Index Book

An yearly global study on the brands' marketing and digital consideration trends, predicting their current quantitative rankings, competitive positioning and the reasons behind the peaks, in the Fashion & Luxury Industry. Moreover, brands' best practices and success insights have been brought forward.