Fashionbi Index ®

We combine together weekly data on market, digital, social and financial performances into a single evaluation framework, that enables you to articulate, in actual quantifiable manner the contribution of your brand's activities over time to your brand's value and your competitive benchmarking.

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20 February 2017 - 26 February 2017

Rank   Brand Index Score Δ% prev. week Market
1 +0 Ivanka Trump 470.57 -29.32 % Bridge
2 +19 Gucci 136.60 +179.17 % Premium
3 +0 Alex and Ani 129.58 -34.31 % Bridge
4 +1 Scuderia Ferrari 113.00 +6.52 % Bridge
5 +36 EMP 92.02 +172.81 % Mass Market
6 +3 Neiman Marcus 91.30 +18.43 % Bridge
7 +16 Free People 89.63 +86.22 % Bridge
8 -2 Tag Heuer 81.55 -3.39 % Luxury
9 +35 Karl Lagerfeld 80.17 +143.68 % Bridge
10 +141 47 Street 75.37 +410.64 % Mass Market
11 -1 Dolce & Gabbana 69.77 -7.76 % Premium
12 -5 Julien Macdonald 69.04 -15.05 % Premium
13 +784 Alberta Ferretti 67.84 +3115.17 % Premium
14 -3 Mary Kay 66.29 -7.90 % Value for Money
15 +69 Melissa 65.32 +203.96 % Bridge
16 +320 Rolex 65.27 +874.18 % Luxury
17 +57 Christian Louboutin 63.15 +165.78 % Premium
18 +122 Moschino 62.96 +303.07 % Premium
19 -7 Tiffany & Co. 60.83 -14.18 % Premium
20 +11 Marks & Spencer 58.84 +40.33 % Mass Market
21 +42 Marc Jacobs 58.19 +122.10 % Premium
22 +222 Adidas 57.59 +515.94 % Mass Market
23 -19 Kate Spade 54.30 -56.28 % Bridge
24 +53 Jimmy Choo 51.35 +118.98 % Premium
25 +70 Cuadra 50.91 +175.19 % Bridge
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Fashionbi Index Book

An yearly global study on the brands' marketing and digital consideration trends, predicting their current quantitative rankings, competitive positioning and the reasons behind the peaks, in the Fashion & Luxury Industry. Moreover, brands' best practices and success insights have been brought forward.