Company Inditex SA
Country Spain
Email comunicacion@inditex.com
Telephone +34 981 185 400
Fax n.a.
Market Segment Mass Market
Core Business Apparel
Report Mass Market Apparel
Fashionbi Index ®
14.7
251 (-69)

Zara Fashionbi Index ®

We combine together market, digital, social and financial data into a single brand performance evaluation framework, that enables you to articulate, in actual quantifiable manner the contribution of your brand's activities over time to your brand's value.

 

Performance Trend

Competitive Benchmarking

The table below gives you the possibility to track your competitors’ positioning in order to evaluate marketing efforts, consumer experience and Zara’s overall vitality. Its purpose it to enable brands make quick strategic decisions that fuel brand growth.

Rank   Brand Index Score Δ% prev. week Market
235 +414 - - - Mass Market
239 +91 - - - Mass Market
245 -17 - - - Mass Market
246 +190 - - - Mass Market
248 +31 - - - Mass Market
251 -69 Zara 14.70 -11.98 % Mass Market
255 -92 - - - Mass Market
257 -71 - - - Mass Market
260 -171 - - - Mass Market
264 +213 - - - Mass Market
266 -29 - - - Mass Market
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Weekly Analysis: 22 May 2017 - 28 May 2017
 

Fashionbi Index Book

An yearly global study on the brands' marketing and digital consideration trends, predicting their current quantitative rankings, competitive positioning and the reasons behind the peaks, in the Fashion & Luxury Industry. Moreover, brands' best practices and success insights have been brought forward.