Company Inditex SA
Country Spain
Email n.a.
Telephone +34 981 185 400
Fax n.a.
Market Segment Diffusion
Core Business
Report Diffusion Market
Fashionbi Index ®
7.81
355 (+484)

Zara Home Fashionbi Index ®

We combine together market, digital, social and financial data into a single brand performance evaluation framework, that enables you to articulate, in actual quantifiable manner the contribution of your brand's activities over time to your brand's value.

 

Performance Trend

Competitive Benchmarking

The table below gives you the possibility to track your competitors’ positioning in order to evaluate marketing efforts, consumer experience and Zara Home’s overall vitality. Its purpose it to enable brands make quick strategic decisions that fuel brand growth.

Rank   Brand Index Score Δ% prev. week Market
229 +190 - - - Diffusion
284 -102 - - - Diffusion
285 -102 - - - Diffusion
286 -102 - - - Diffusion
287 -102 - - - Diffusion
355 +484 Zara Home 7.81 +212.40 % Diffusion
366 +81 - - - Diffusion
367 +81 - - - Diffusion
400 -86 - - - Diffusion
470 +374 - - - Diffusion
471 +374 - - - Diffusion
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Weekly Analysis: 15 May 2017 - 21 May 2017
 

Fashionbi Index Book

An yearly global study on the brands' marketing and digital consideration trends, predicting their current quantitative rankings, competitive positioning and the reasons behind the peaks, in the Fashion & Luxury Industry. Moreover, brands' best practices and success insights have been brought forward.