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WUNDERKIND is an entirely unique house embodying a new German sensibility and avant-garde spirit. It was conceived in the school of the classic couture salons and ateliers. WUNDERKIND is Wolfgang ...
WUNDERKIND is an entirely unique house embodying a new German sensibility and avant-garde spirit. It was conceived in the school of the classic couture salons and ateliers. WUNDERKIND is Wolfgang Joop’s personal vision for the contemporary, sophisticated and independent woman. It is an intimate, emotional and expressive realization of Wolfgang Joop’s taste, which explores the contradictions and dualities inherent in each woman. The signature style is defined by a subtle play between structured, tailored, masculine pieces and soft, fluid, feminine shapes in sensual, luxurious fabrics, which are treated with unexpected and innovative techniques. The line focuses on the highest level of craftsmanship and pays careful attention to detail.Brand Details
Founder
Wolfgang Joop
Designer
Wolfgang Joop
from
2003to
presentBrand Strategy
Market segment
Premium
Core business
Apparel
Targets
Women
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