Company Vera Bradley Designs, Inc
Country United States
Email customercare@verabradley.com
Telephone +1 888-855-8372
Market Segment Mass Market
Core Business Bags

Vera Bradley Financial Report 2019

 

Income Statement Trend

Net Sales

It represents the brand's turnover from the sales of finished goods through all of the distribution channels - retail, wholesale and e-commerce, after the deduction of returns, allowances for damaged or missing goods and any discounts allowed.

Operating Margin

Also known as ROS - Return on Sales, it measures the percentage of sales revenue that gets 'returned' to the company as net profits after all the related costs of the activity are deducted. The figure is about the latest fiscal year available.

Income Statement Highlights

in Millions of USD20192018Δ
2019/2018
2017Δ
2018/2017
2016Δ
2017/2016
CAGR
Net Sales        
Operating Income        
 

Vera Bradley Designs, Inc Financial Report

Income Statement Trend

Total Revenue

It includes the overall revenue of the company, considering not only the sales of finished goods, but all of the sources of the company income.

Operating Margin

Also known as ROS - Return on Sales, it measures the percentage of sales revenue that gets 'returned' to the company as net profits after all the related costs of the activity are deducted. The figure is about the latest fiscal year available.

Net Profitability

It's a measure of a company's overall profitability, i.e. how much of its sales are converting to profit. The value given is the amount of sales needed to generate one currency unit of post tax profit. Negative values mean that the company has a negative level of post tax profit. The figure is about the latest fiscal year available.

Profit Ratio

It's a key measure of success. The profit ratio measures the amount of profit generated by each single currency unit of sales. The figure is about the latest fiscal year available.

Income Statement Highlights

in Millions of USD20192018Δ
2019/2018
2017Δ
2018/2017
2016Δ
2017/2016
CAGR
Total Revenue        
Cost of Sales        
Gross Profit        
Operating Income        
Net Income        

Balance Sheet Highlights

in Millions of USD20192018Δ
2019/2018
2017Δ
2018/2017
2016Δ
2017/2016
CAGR
Current Assets        
Total Assets        
Current Liabilities        
Equity        

Official Websites

Vera Bradley website
Vera Bradley ecommerce

Official Social Media

Brand Description

Establishment

Year
1982
City
n.a.
Country
United States

Founder

Barbara Bradley Baekgaard
Patricia R. Miller

Head Designer

Barbara Bradley Baekgaard
1982 - current

Profile

Founded by Barbara Bradley Baekgaard and Patricia R. Miller in 1982, Vera Bradley sells handbags, accessories, luggage, and paper and gift items through specialty stores, Vera Bradley Stores, Vera Bradley Outlet Stores and verabradley.com.

Business Strategy

Market Positioning

Mass Market

Core Business

Bags

Target

Women

Product Categories

Accessories
Bags
Shoes
 

Vera Bradley Designs, Inc profile

Name Vera Bradley Designs, Inc
Website verabradley.com
Country United States
VAT Number n.a.
Telephone +1 888-855-8372
Fax n.a.
Date of foundation 1982
Type of Company Listed

Headquarters

2208 Production Road Fort Wayne, IN 46808

Ownership (Top Shareholders)

Vera Bradley Designs, Inc doesn't provide the information on its shareholders.

Vera Bradley Designs, Inc Brands

 

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